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Meekz 'More Money' by KC Locke

Rob Ulitski - 6th Dec 2021

KC Locke directs an impressive doc-style video in multiple formats, including photography, for his latest collaboration with Meekz. 

The video for More Money is an aspirational, biographical look at the artist and the life he leads, captured in an energetic fashion. Cutting between bouncy vignettes and stark black and white photography, the video is fluid and dynamic, and moves at a breakneck pace.

Covering plenty of ground in the three and a half minute runtime, we see Meekz at a performance, throwing money into the crowd, before buying kids gifts to give back to his community - as well as chilling in the back of a luxury vehicle with a huge bottle of bubbly.

"We decided to show a real documentary-feel through the use of photography," says Locke. "Which helps give people more of an insight into who Meekz is, the areas he’s from and the people around him - from performing at a show to collecting money and giving back to young children, buying them motorbikes to play with.

"The song is an anthem to inspire people no matter the circumstances to go out and achieve. Whether you're motivated by money, achievement, love or family everyone can relate to the hustle and making a path for yourself."

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Rob Ulitski - 6th Dec 2021

Tags

  • Director's notes
  • Grime
  • Money
  • Aspirational
  • Goals
  • Performance
  • Bouncy
  • Energetic
  • Dynamic

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Credits

Production/Creative

Director
KC Locke
Producer
Lewis Nicholson
Production Company
Swords & Eagles
Executive Producer
Marisa Garner
Production Manager
Ella Taylor Palfrey
1st AD
Luke Goodrich

Camera

Director of Photography
Arran Green
Focus Puller
Sean Lomax

Lighting/Grip

Gaffer
Danny Usman

Art

Art Director
Jenny O'Sullivan

Editorial

Editor
Jamil Shaukat
Editing company
Swords & Eagles

Grading

Colourist
Alex Gregory
Colour grade company
No.8

VFX

Post Producer
Jamil Shaukat

Agent

Director's Representation

Misc

Photographer
Mo Dukali

Other credits

BTS Photographer

Ellis Harvey

Set Builders

Aztec Studios

Covid Supervisor

Ken Locke

Data Wrangler

Dylan Evans

Rob Ulitski - 6th Dec 2021

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