KC Locke directs a neon-drenched promo for Jorja Smith. 

The video for The Way I Love You draws on the rich heritage of UK nightlife, namely Sheffield’s iconic Niche Night Club, crafting a cinematic world rooted in authenticity, emotion, and community.

Set across a night in the city, the film follows Jorja from pre-party rituals to a euphoric, neon-lit dance floor.

It’s built on emotional realism, with Locke’s handheld cinematography and ambient lighting capturing the warmth, chaos, and connection of club culture at its most human.

Another banger from Locke and team - and it's safe to say there are a few electrifying car stunts slipped in there too, to keep things on-brand.