Maïlis directs an enigmatic promo for Laroie, introducing a male character who wakes up, goes to the club and gets far too wasted, losing his grip under coruscating lights. The textural aesthetic and heavily saturated grade of the video for I. Keep Hiding (Way Back) feel reminiscent of a Wong Kar-Wai film, whilst the abstract narrative suggests much more to come. And indeed, the director confirms as much."Keep Hiding is the first visual of a series where we'll follow different characters whose paths intersect," Maïlis explains."With this music video, I wanted to explore the distress we face when we disappoint ourselves and the mechanisms that are triggered while trying to avoid it."

Jeanie Crystal directs a vibrant promo for rising hit B.O.T.A (Baddest Of Them All).Shot on a budget of mostly love and lip-gloss, the video shows Eliza Rose heading out to the club, hanging with friends and taking over the dancefloor. The bold colours and unique styling exude a sense of freedom and nostalgia, whilst the spotlight on different characters in the video helps boost the profiles of local creatives. Crystal is co-founder of queer arts collective Faboo, and this video announces their ambitions to be a leading creative force for queer artists and queer ally artists. "This was one of the most chaotic and magical shoots of my life! Having this much energy in one space is a director's dream!" says Jeanie Crystal. "I’ve known Eliza for a long time as we used to DJ together in pubs across Hackney. She was always so supportive of my work with Faboo and was adamant I direct her first single's video."It’s all about community and supporting each other’s art. We exist as a whole so all the performers have a connection through collaboration and friendship and that’s what makes the success of BOTA all the more amazing. It’s a snapshot of Hackney’s underground culture that is thriving."

Sam Smith reunites with Luke Monaghan in a triumphant comeback for Love Me More.The song is all about the singer being more comfortable in their self, and Monaghan - who has directed more Sam Smith videos than anyone else - allows that feeling to seep through the course of the film in both a direct and evocative fashion.After a prelude listening to a phone machine voice message from an old friend who craves to meet up with them, Sam heads out into the day with a spring in their step - in a street scene reminiscent of one of their early videos.The introduction of a supporting cast is done through a break from the course of the narrative - conceptual set-ups and portrait shots of Sam's 'gang' from the LGBTQ+ community - before they all come together on the dancefloor.Monaghan keeps things interesting and affectionate throughout, never deviating from a positive and joyous mood. That's anchored by Sam's radiant performance. This dovetails really nicely with a song which has a tinge of gospel revivalism about it.Sam Smith is definitely back - and so is Luke Monaghan.

Elliot Gonzo directs a trippy promo for pop up-and-comer Finn Askew - his first at his new production company home, Kode Media. In the video for Adidas, Finn finds himself walking down a colourful neon-drenched tunnel, pushing his way through ghostly dancing characters, trying to escape from what can only be described as a surreal and conceptual MDMA trip.Finn's journey eventually takes him out of the club setting, through a phalanx of riot police and a snowstorm, towards a big white light.Having made his mark with riveting work for the likes of Nothing But Thieves, Au Ra and more, this is Elliott Gonzo's first video since signing to Kode Media. “I’ve been a fan of Elliott’s work for a couple of years, and as soon as we met up we really hit it off," says Kode's head of music Nathan Killham. "Elliott’s got a brain full of crazy and cool ideas which I’m really excited to bring to life with him.”Elliott adds “I am delighted to be accompanying such a forward-thinking and lovely group of people on the next leg of my filmmaking journey, to give me the release and encouragement I need to make my bizarre and twisted dreams a reality. They have some amazing directors who consistently push the boundaries of filmmaking and I’m over the moon to be accompanying that roster."If this video is anything to go by, we have lots of surreal and engaging visuals to come.

Francis Wallis teams up with long term collaborators The Bloom Twins, in his ethereal, fashion-inspired visual for High On Beat. The enigmatic promo is a dark, sultry vision, complete with futuristic styling and hypnotic performances. The slick, avant-garde concept exists in a world of neon striplights and mirrored surfaces, halfway between an alien spaceship and clandestine science lab - and we follow the duo into this world of magic and mystique with no questions asked.

Malady frontman Percy Junior Cobbinah finds himself trapped in a night out that spirals into chaos, in The Reids' high energy video for Famous Last Words. Washed with vibrant green and red lighting, the aesthetic is inspired by Wong Kar Wai's vivid colour palettes and frenetic camerawork, venturing behind closed doors of a late-night club venue. Dizzyingly abstract and off-kilter, the cinematography cleverly visualises the disordered feeling of drunken nights and hallucinatory encounters.

Conall O'Brien directs a 90's video game-inspired promo for AK Sports, where frustrated clubbers deprived of their usual fun in the year of Covid, can finally get some club kicks. O'Brien presents a virtual experience, in old school videogame form for Houdini, which takes us through the ritual and routine of a big night out, with a lot of nostalgia and a fair amount of humour thrown in - with the mysterious AK as our guide and mentor.Reminiscent of a very specific moment in time, where the advent of technology clashed with retrofuturism, the aesthetic is a refreshing takes on 90's aesthetics, with a nostalgic injection of social nostalgia. "Made entirely during the first lockdown, the film is inspired by old playstation games and the London nightlife scene a lot of us are missing right now," says O'Brien. "So we decided to bring the party to your computer screen and fuse the two together inside a Matrix-esque simulation." Just be careful not to overdo it...

Alana Maria tries to resist temptation in Terry Paul's breezy promo for My Heart, featuring Kranim. We open with the artist going out for a good time with her girls, moving on from heartbreak and toxic men, when she spots her ex at the club. Intertwined with this stripped-back narrative, we see dynamic choreography, energetic performances and plenty of glossy slow-motion shots. DoP Fola Abatan infuses the aesthetic with washes of neon lighting and block colour, to give the concept a refreshing, contemporary feel.