Sophie Jones directs a playful homage to Y2K R&B videos, in her promo for East London R&B artist and producer Kwn. 

The video for Risk It All follows the artist from the backseat of a limo through to the club packed with her friends, captured in a hyperstylised way. 

Leaning into zooms, push-ins, pull-outs, and transitions that hit the beat, the whole visual feels fresh and authored, and perfectly captures the vibe of the track. Great work.