André Reid-McKinley

Production Company

Somesuch

A story of going 'out out' - in all its glory, ecstacy, and some agony - superbly told by Femi Ladi.

United Kingdom

Lane Casting

Femi Ladi

Joseph J Goldman

Matt Bohun

Courtney Bennett

Maëva Demurger

Emily Mulkerrins

Kaz Ove

Luke Morrison

Electric Theatre Collective

Saskia Whinney

Dance

Chase & Status 'Mixed Emotions' by Femi Ladi 

Chase-&-Status-'Mixed-Emotions'-by-Femi-Ladi-

The Weeknd sings karaoke with Squid Game star&nbsp;HoYeon Jung, in Cliqua's transcendent promo for Out Of Time.&nbsp;When watching the video, viewers may be a little disconcerted at just how&nbsp;normal things seem to be for the most part. The artist gets ready, meets Jung at a bar and they sing karaoke together in a happy, playful set of vignettes. This is a develioping love story - with a distinct nod to Lost In Translation.&nbsp;Of course, things are not quite how they initially appear. The environment breaks down into a surreal, haunting otherworld. A supply of medical equipment is&nbsp;hidden behind the walls of the building, and what appears to be The Weeknd's hand - in its aged form, from previous video <a href="https://www.promonews.tv/videos/2022/01/24/weeknd-gasoline-matilda-finn/74575">Gasoline</a> - reaches through the void...&nbsp;It all ends with a cameo from Jim Carrey looking through a distorted medical instrument, reprising his role on the Weeknd's new album Dawn FM, as a DJ on the eponymous radio station.To be continued, no doubt...&nbsp;

Cliqua

Roisin Audrey Moloney

Alli Maxwell

Tim Nash

Xiaolong Liu

Miranda Lorenz

Kenneth Arnold Taylor

Nick Rondeau

Katy Lester

Cabin Edit

Foreign Xchange

Tom Poole

Company 3

Ari Robbins

Colin MacDonnell

Mike Marino, Prosthetic Renaissance

Nick Durr

The Weeknd 'Out of Time' by Cliqua 

The Weeknd - Out of Time (Official Video)

Duncan Loudon imagines the life of a stuntman in his remarkable video for DJ/producer Tourist.Loudon takes us on to a film set, and into the world of stuntman-supreme Andy Bennett, as he goes about his daily business - and at the same time, also childminds his young daughter. And it all leads up to one of the most terrifyingly impressive of all movie stunts, when Bennett is doused in petrol and set alight, and then becomes a walking man on fire.Loudon establishes a mesmeric tone with a combination of documentary and impressionistic teasing beyond the frame of reality. Bennett also plays the part of the leading actor that he is doing stunts for. The division between the two is not easily distinguishable.But then there is of course the setpiece stunt. It is unmistakeably&nbsp;authentic,&nbsp;and Loudon takes us right into this feat of technique and sheer courage - and makes it poetic.&nbsp;Brilliantly achieved.&nbsp;[imgtoken data:1]&nbsp;[imgtoken data:2]

Bon Walsh

Duncan Loudon

Ayo Davis

Greg Kreszowiec

Krzysztof Trojnar

Tash Tan

Barney Batchelor

Thomas Davis (costume designer)

Melanie Szabo

Connor Coolbear

Kole Onis

Georgina Fillmore

André Reid

Andy Bennett

Marc Cass

Tourist 'Your Love' by Duncan Loudon

Tourist-'Your-Love'-by-Duncan-Loudon

BRTHR direct a breathtaking, hypnotic promo for Grimes' Shinigami Eyes, as she takes another bold leap forward in mythological-infused imagery.&nbsp;In the unmistakably&nbsp;sensory and surreal style that directing duo of Alex Lee and Kyle Wightman are renowned, the video is a relentless clash of visual effects, live action performance and slick transitions - and features&nbsp;Grimes in the middle of a kaleidoscopic otherworld.[imgtoken data:1]Swordfights and archery make an appearance - continuing the thread of previous video <a href="https://www.promonews.tv/videos/2022/01/13/grimes-player-games-anton-tammi/74539" target="_blank">Player of Games</a>&nbsp;- and Korean pop royalty&nbsp;Jennie Kim of BLACKPINK even gets a cameo in one performance setup.It's an absolutely mesmerising to watch, and the artist otherwise known as Claire Boucher&nbsp;is clearly&nbsp;a brilliant&nbsp;match for BRTHR's&nbsp;visual aesthetic.&nbsp;She's come a long way since that video - now nearly ten years ago - for <a href="https://www.promonews.tv/videos/2012/03/09/grimes-oblivion-emily-kai-bock/12178" target="_blank">Oblivion</a>.

United States

BRTHR

Luigi Rossi

Aiden Magarian

Bryan Younce

Sara Greco

Symone Holliday

Christopher Ripley

Brett Alan Nelson

Natasha Severino

Preston Wada

Malina Stearns

HIMIA

Sam Hochman

Aubrey Woodiwiss

Experimental Pop

Grimes 'Shinigami Eyes' by BRTHR

Grimes - Shinigami Eyes (Official Video)

CC Wade captures Griff and Sigrid's backstage antics, in the light-hearted yet incendiary promo for Head On Fire.&nbsp;To mark this team-up of two inspiring&nbsp;pop performers, the Wade brothers let them loose in a deserted theatre to just have fun - which gets slightly out of hand. They have the run of the place, they mess around dressing up, climb rigging - and then set fire to the place. All without missing a beat of their performances.&nbsp;[imgtoken data:1]Celebrating their friendship and not taking themselves too seriously, it's great to see Griff and Sigrid kick back and let loose - and show a slightly dangerous, even pyromanic&nbsp;streak.&nbsp;The visual feels like the perfect&nbsp;partner to the upbeat track, skirting with edginess - and the talented CC Wade, best known for their work with the likes of King Krule and other hipster types.&nbsp;make good on this opportunity to make their mark in the pop world.

CC Wade

Maddy Perkins

Chloe Slattery

Dani Castro

Kitty Rajakulasingam

Moritz Moessinger

James Wicks

Aida García Vega

Grant Sandy Phillips

Elena Isolini

Elliot Beach

Kamran Rajput

Ahida Agirre

Michelle Dacillo

Tomi Roppongi

Gabby Floyd

Emily Sonnet

Cinelab Film and Digital

Kodak

Griff X Sigrid 'Head on Fire' by CC Wade 

Griff X Sigrid - Head on Fire (Official Video)

Continuing seamlessly&nbsp;from the slick, nightclub aesthetic of Take My Breath, The Weeknd and Cliqua introduce the alluring, dangerous world of the new album Dawn FM.Hell is just around the corner...

Norm Li

Carlos Laszlo

Matthew Henson

Lisa Madonna

Jonny Problem

Nina McNeely

Ayesha Orange

Joe Keenan

Spencer Scranton

Nick Kirsten

Evan Cohen

Work Editorial

Benjamin Gordon

Joseph Bicknell

Sunset Edit

Raphaël Ajuelos

Fotokem

The Weeknd 'Sacrifice' by Cliqua

The Weeknd - Sacrifice (Official Music Video)

Grimes is locked in perpetual battle in the fantasy epic for Player Of Games,&nbsp;directed by Anton Tammi.&nbsp;Based on a story written by Grimes herself, we see the artist in a series of high-concept vignettes, at war both physically and emotionally with an enigmatic knight.&nbsp;It seems that they have some past baggage to work through, and they do so in theatrical games of chess, exhilarating sword fights and otherworldly adventures.The soundtrack is mesmerising, incorporating fight scene foley and a vast array of sound effects, which helps build the fantasy world and elevates the visual to a new level.&nbsp;This is one you'll be replaying a few times, and proves why Tammi is one of the most in demand directors of this era.&nbsp;

Anton Tammi

Grimes

Veronica Leon

The Lift

Oliver Millar

Oscar Almengor

Oscar Gonzalez

Pol Agustí

Elisa Johanna Känd

Andreas Arvidsson

Nicke Cantarelli

Stefan Ekman

Andrei Pishchalnikov

Electronic

Alternative

Grimes 'Player Of Games' by Anton Tammi 

Grimes - Player Of Games (Official Video)

After the intense dramatisations of life for black Londoners in their&nbsp;powerful films&nbsp;for Trouble and Teardrops, Kano and&nbsp;Aneil Karia offer a complete change of pace, and setting,&nbsp;with A Blessed Place.It's a short film about Kano's inspiration behind the new Duppy White rum he has created following him on a return ot Jamaica. As he tours the island, from countryside to downtown, it reveals another side of the London rapper - the strength of&nbsp;bond to his Jamaican roots and love for the island.And with Karia's unobtrusive observational direction, this is a brand film that could hardly feel more like a documetary - which also features some wonderful music.

Aneil Karia

Nathanael Baring

Scott O'Donnell

Korsshan Schlauer

Marco Alonso Monedero

James Forbes Robertson

Simone Grattarola

Trim Editing

Dancehall

Kano 'A Blessed Place' by Aneil Karia

Kano-'A-Blessed-Place'-by-Aneil-Karia

A young man learns a tough lesson in Will Robson-Scott's gritty and perceptive video for regular collaborator Hak Baker.The 'Cool Kids' of Baker's songtitle are portrayed here as two teenagers from the Isle of Dogs - Baker's home area - with the involvement of one of them in local drug dealing, and his mate as his enthusiastic cheerleader. But the excitement and esteem&nbsp;that the lifestyle brings comes to a sudden end, to be replaced by cold reality, and fear.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[imgtoken data:1]Following the singer-songwriter and director's previous collaborations, on <a href="https://www.promonews.tv/videos/2019/06/12/hak-baker-dopehead-will-robson-scott/59173" target="_blank">Dopehead</a> and <a href="https://www.promonews.tv/videos/2020/04/28/crunch-ft-hak-baker-lucky-life-will-robson-scott/64483" target="_blank">Lucky Life</a>, the Cool Kids video takes a more conventionanl structure, but it resonates with palpable believability. It is partly&nbsp;due to the story arguably coming from Baker's own youthful experiences, but the execution and performances are also key to making this a riveting piece.There is an excellent dynamic between the two leads, played by Shak Benjamin and Hector Abbott - the latter acting as junior partner yet enabler of his quieter&nbsp;friend - and the&nbsp;use of a body rig by Benjamin puts the viewer at close quarters to his story, and his horrible predicament when things go wrong.As much as anything this&nbsp;is about the psychological impact of fear, which is why this is such an effective cautionary tale.[imgtoken data:2]&nbsp;

Will Robson-Scott

Scarlett Anderson

Gloria Bowman

Emile Kelly

Michael Kinsella-Perks

Phillips Nortey

Kristof Szentgyorgyvary

Jinzo Casting

Molly Hackney

Thomas Goldser

Ruth Wardell

Okay Studio

Shak Benjamin

Hector Abbott

Hak Baker 'Cool Kids' by Will Robson-Scott

Hak Baker - Cool Kids

Having directed the superb official video for <a href="https://www.promonews.tv/videos/2020/09/12/pa-salieu-x-backroad-gee-my-family-femi-ladi/68390" target="_blank">My Family</a>, Femi Ladi has reunited with Pa Salieu and Backroad Gee to direct the live performance of the track for GRM Daily's Rated Awards 2021.The piece echoes the original&nbsp;video by focussing on the energy and charisma of the performers, and creating a strong look in&nbsp;black and white. Situated in a vast concrete space, Ladi uses lighting and camera movement to creates a different kind of edginess to proceedings, and emphasise on the terrific live vocal performances by Salieu and Gee.

Chiarala Four

Emory Ruegg

Benny Mails

Olan Collardy

Dmnd Clr

Grime

Pa Salieu & Backroad Gee 'My Family (Live)' by Femi Ladi 

Pa-Salieu-&-Backroad-Gee-'My-Family-(live)'-by-Femi-Ladi-

Camille Summers-Valli introduces a world of captivating characters and an&nbsp;otherwordly&nbsp;equestrian theme, for BadBadNotGood.The track Beside April was&nbsp;written with legendary Brazilian composer Arthur Verocai and features drummer/producer Karriem Riggins, and Summers-Valli video - filmed in Georgia - was inspired in part by photographic pioneer&nbsp;Eadweard Muybridge’s 1878 Horse In Motion&nbsp;series.[imgtoken data:1]

Camille Summers-Valli

Max Pittner

Tati Cotliar

Antonin Bronès

Germain Robin

SQUARE

Division

BadBadNotGood 'Beside April' by Camille Summers-Valli

Badbadnotgood-'Beside-April'-by-Camille-Summers-valli

Femi Ladi&nbsp;directs a hypnotic promo for Backroad Gee, featuring a blistering performance of his track Fear Nuttin.&nbsp;The latest in Apple Music's video series The Agenda Live - which shines a spotlight on&nbsp;Black British music’s most prodigious talents - the video is a high-energy showcase of the up and coming talent, shot in&nbsp;a dynamic, frantic style.&nbsp;The high-contrast cinematography creates an enigmatic atmosphere, leaning into the thrilling soundscapes and abstract nature of the piece.&nbsp;

Phillips Nortley

Joe Douglas

Peter Ward

Will Crafter

Lee Parfitt

Ahmet Buyukcinar, Art Dpt Assistant Sam Dacosta

Neesha Sharma

Ceecee Lawrence

Edit Egg

Jess Bell

Backroad Gee 'Fear Nuttin' (The Agenda Live)' by Femi Ladi 

Backroad-Gee-'The-Agenda-Live'-by-Femi-Ladi-

CLIQUA direct&nbsp;a breathtaking promo for The Weeknd's Take My Breath.&nbsp;Infused with dystopian aesthetics, the video sees the artist catch the gaze of his latex-garbed&nbsp;romantic interest (played by Shaina West) in a nightclub, who encourages him to breath an unknown substance from a futuristic gas mask, before taking him on the ride of his life.&nbsp;Paying homage to underground subcultures - and with a nod to films such as The Matrix and Blade - the video intertwines The Weeknd's love for engaging narrative with a slick, sensual style - and relentless strobing and fast editing -&nbsp;resulting in a video that is assaults the senses and, yes, takes your breath away.

Ev Salomon

Chloe & Chenelle Delgadillo

Buralqy + Roman Nekhoda

The Weeknd 'Take My Breath' by CLIQUA	

Somesuch

Production Company

Featured Work