James Ogram directs an ambitious and expansive promo for London-based indie band Famous, ahead of their debut album.The video for What Are You Doing For The Rest Of Your Life is structured like a trailer for a road trip movie. Different vignettes play out, providing snapshots of character and story - written by Ogram with Famous frontman Jack Merritt - with a focus on the feeling of the scenes, rather than sticking to a strict narrative. “It was an unusual production,” explains Ogram. “The video itself was probably made over the course of about six months, whenever we could all get together. Jack and I would write new scenes, then we’d go out with Mike, our DP, our actors and capture more images that we felt continued to suggest this larger, ambiguous story."The video was shot by DoP Mike Pain on a limited amount of film stock. “So we had to be very sparing with what we captured," adds Ogram. "We’d probably spend a few hours preparing a set-up, to then turnover for about thirty seconds.”But focussing on an abstract, irregular structure has opened up the visual to some special moments. The performances by actors Billy Jacobson and Anais M are charismatic, taking viewers on a rollercoaster of emotions alongside these characters, and Ogram's skill at directing actors shines brightly throughout the video.

Adrian Lee and Palace frontman Leo Wyndham co-direct a powerful promo for Goodnight, Farewell, inspired by a heartbreaking event. The video takes an existential approach to the themes of new album Ultrasound, which revolve around loss, grievance and acceptance. Balancing a sense of abstract surrealism with emotional performances, the video cuts between stock footage and live action to visualise the lyrics of the track, in a tender yet cinematic way. Wyndham's own vocal performance of Goodnight, Farewell in striking exterior locations is counterpointed by a dramatic element with a woman (played by Clara Rugaard) in a dark room, watching in anguish at images of a lost child.Leo Wyndham explains, after his partner suffered a late miscarriage, that "I felt a hollowness and emptiness for a long time when it happened." The film, combining a perspective that's both intimate and universal, aims to reflect that difficult period, and coming through it. “It’s saying goodbye to this life-changing year, saying goodbye to former versions of ourselves and what would have been a child as well. It's that transcendence of suddenly discovering that we can move forward into something that feels lighter and optimistic."

PXKRW directs a hypnotic promo for New York and London-based producer I'MMORTAL.The video for Killed U In A Dream features the artist as a transcendent deity in a series of haunting, cinematic scenes. The dreamlike performance embodies vulnerability and defiance, shifting into a dark feminine goddess archetype.Boasting an abstract, editorial aesthetic, the video is punctuated by stirring conceptual moments, elevated by the bold styling and make-up. The use of enigmatic textures and environments also adds to the effect, building a strange otherworld that is perfectly suited to the concept. “Our concept is centred around transformation, rebirth, and self-empowerment” say PXKRW about the video, their first since signing to Black Dog Films earlier this year. “Inspired by the form of chrysalis, it symbolizes the process of healing, metamorphosis, and growth, while also representing armour - a manifestation of inner strength…“When I’MMORTAL approached us, we found shared inspirations in Y2K, high-art fashion, and campy horror vibes. The result is a futuristic-supernatural fantasy that perfectly captures the artist’s persona.”