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Tsatsamis 'Misunderstanding' by Sam Taylor Edwards

Rob Ulitski - 10th Mar 2025

Sam Taylor Edwards directs a poignant, evocative promo for Tsatsamis.

Exploring an abstract world marked by vintage textures and artificial environments, the video has a dreamlike feel, stylistically leaning into shallow focus and unusual composition. 

Performance vignettes are intermixed with intimate shots of bodies and ethereal memories - experty edited by Taylor Edwards himself - creating a disorienting and calmly chaotic vibe. 

"I wanted the video to feel contemporary, but pay homage to the late Nineties work of Moby and Madonna," explains Taylor-Edwards. "The murky greens and ethereal blues have already been instrumental in the world that Tsatsamis and I have been building together, and I think the bleak and desolate art direction really compliments that.

"The song itself is about a painful memory which is why I felt using such references gives the overall tone of the video a feeling of nostalgia for the artist, as well as the viewer. I’ve also just always loved Nineties music videos, perhaps due to my own nostalgia."

Rob Ulitski - 10th Mar 2025

Tags

  • Director's notes
  • New Director
  • Singer-songwriter
  • Performance
  • Abstract
  • Artificial
  • Ethereal
  • Environment
  • Intimate

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Credits

Featured here in the credits?

Production/Creative

Director
Sam Taylor Edwards
Producer
1st AD
Joshua Jacob

Camera

Director of Photography
Jed Darlington-Roberts
Focus Puller
Darius Williams
2nd AC
Ana Tsenko

Lighting/Grip

Gaffer
Benjamin Leggett

Art

Production designer
Dale Oliver Slater

Wardrobe

Stylist
Marti Salip
Hair & Make-up
Alan Kitrell

Editorial

Editor
Sam Taylor-Edwards

Grading

Colour Producer
Hannah George
Colourist
Nielsen Bohl
Colour grade company
Selected Works

Rob Ulitski - 10th Mar 2025

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