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Belafonte Sensacional 'Negro Soledad' by Emilio Guerrero Alexander

Rob Ulitski - 25th Mar 2025

Emilio Guerrero Alexander directs a dazzling black and white promo for Mexican rock band Belafonte Sensacional.

The video for Negro Soledad follows a man on a trippy journey through abstract cityscapes, battling his mind and his environment as he traverses an endless warren of streets. 

Shot largely using Snorricam - and in the second half breaking into a nostalgic and eery film negative aesthetic - the video balances an unsettling mood with strangely comforting, relatable moments, very much driven by the central performance. It's a suitably unusual video for an unusual track.  

"[The video] is an inward, dark journey," the director explains. "It frames a city ready to devour us while we wage a battle against ourselves, the demons of all those solitudes that coexist in this place as terrible as it is luminous.

"It's black and white because that's what 21st-century Mexico City is like: a contrast of realities that force us to engage in a delirious dance as a means of survival. It's about going out to break into a thousand pieces between the lights and shadows of a city that exhausts."

Rob Ulitski - 25th Mar 2025

Tags

  • Director's notes
  • Performance
  • Abstract
  • Black & White

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Credits

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Production/Creative

Director
Emilio Guerrero Alexander
Producer
Omar Castillo
Producer
Juan F. Ramírez
Producer
Luis F. Ramírez
Production Company
Buena Noche
Production Manager
Deeneth López
1st AD
Deeneth López
PA
Alonso Mejía

Camera

Director of Photography
Melissa Nocetti
Focus Puller
Müller Figueroa
Still Photographer
Melissa Lunar

Lighting/Grip

Gaffer
Goofy

Casting

Lead actor
Lázaro Gabino Rodríguez

Editorial

Editor
Emilio Guerrero Alexander
Graphic Design
Mònica Losada

Grading

Colourist
Diego Flores

Rob Ulitski - 25th Mar 2025

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