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Sigrid 'Jellyfish' by Palice

Rob Ulitski - 31st July 2025

Palice directs her debut music video, for Sigrid's Jellyfish. 

The video is a carefree, eccentric performance-focussed concept, shot in Bulgaria. Channeling the song's themes of awkward connection into a dreamy, sun-soaked world, the director's vision of an 'endless summer' day shines through, packed with nostalgic vibes. 

Leaning into an editorial style, DoP Samuel Hooper masterfully controls the light to create a beautifully soft, fashion-portrait aesthetic, working together with art director Sasha Hilton's eye for offbeat props and styling.

Enhanced by Pierre Babbage's playful choreography and DOMA's excellent post work, it's a beautifully surreal video with plenty of standout moments. 

Rob Ulitski - 31st July 2025

Tags

  • Pop
  • Performance
  • Sunny
  • Dreamy
  • Fashion
  • Editorial
  • Abstract

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Credits

Production/Creative

Director
Palice
Producer
Morgan Faverty
Production Company
Pavilion Works
Production Company
Sturshel Productions
Executive Producer
Morgan Faverty
Dimitar Milchin, Alex Genchev

Camera

Director of Photography
Sam Hooper
Focus Puller
Nanio Naniov

Lighting/Grip

Gaffer
Alexander Mihailov

Art

Production designer
Sasha Hilton
Mina Misheva

Wardrobe

Stylist
Luci Ellis
Hair
Masashi Konno
Make-up
Ariel Yeh

Choreography

Movement Director
Pierre Babbage

Editorial

Editor
Amanda Marie-rose
Editing company

Grading

Colourist
Thomas Kumeling
Colour grade company

VFX

VFX
Christos Mavridis
Post production company
Post Producer
Morgan Faverty

Rob Ulitski - 31st July 2025

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