PXKRW directs a hypnotic promo for New York and London-based producer I'MMORTAL.The video for Killed U In A Dream features the artist as a transcendent deity in a series of haunting, cinematic scenes. The dreamlike performance embodies vulnerability and defiance, shifting into a dark feminine goddess archetype.Boasting an abstract, editorial aesthetic, the video is punctuated by stirring conceptual moments, elevated by the bold styling and make-up. The use of enigmatic textures and environments also adds to the effect, building a strange otherworld that is perfectly suited to the concept. “Our concept is centred around transformation, rebirth, and self-empowerment” say PXKRW about the video, their first since signing to Black Dog Films earlier this year. “Inspired by the form of chrysalis, it symbolizes the process of healing, metamorphosis, and growth, while also representing armour - a manifestation of inner strength…“When I’MMORTAL approached us, we found shared inspirations in Y2K, high-art fashion, and campy horror vibes. The result is a futuristic-supernatural fantasy that perfectly captures the artist’s persona.”

Directing duo NWSPK have teamed up with Jessica Smyth - aka Biig Piig - on an evocative and sexy promo in collaboration for dark synth track Watch Me.The video features an editorial-style montage of high-fashion styling, dramatic performance and elevated art direction, in a feverish stream of dreamy vignettes that are beautifully executed by the directors and their team, including DoP Sam Hooper and stylist Rebecca O'Dwyer."Jess (Biig Piig) was a wonderful collaborator," declare NWSPK. "She came to us with a treatment highlighting the balance of strength and fragility with femininity. We loved the track and ideas and ran with them, working to create visual metaphor and meaning within each setup."One of our favourites was the opening shot of Jess performing the 'iron cross' on gymnastic hoops - an Olympic event that is still reserved for men in a rather archaic fashion. Along with this we hope we captured some badass visual statements that pack a punch that does Jess's vision and track justice."A confident statement with plenty of visual magic from the director duo.

Empress Of and Rina Sawayama come together for a heavenly collaboration in FRIEND director India Harris's impassioned promo for Kiss Me. Imbued with nostalgic, fantasy-inspired vibes, the video sees both artists perform in their own studio-shot vignettes. The evocative aesthetic feels like it could have been an editorial piece in a high-end fashion magazine back in the early Noughties, exuding confidence and style in every frame.Then they come together for the countryside-set finale as destructive angels. The costumes and makeup add to the sensibility, and work perfectly in the concept.

Furmaan + Vasso direct Jess Glynne's long-awaited return, with the stylish video for Silly Me. Touching upon themes of escapism, resilience and overcoming your past, the video has an elevated, almost fashion-film-esque aesthetic, which showcases Glynne in a way viewers won't have seen her before. "We thought a lot about the interior mind and where we store encroaching memories and self-doubt," the directors mention. "Silly Me takes place inside that place, and is about escaping and overcoming your past."It was a testament to Jess's resilience as an artist and was an honour to create this with her and such an inspiring team."Boasting slick styling, superbly crafted cinematography by Natasha Duursma, choreography from Holly Blakey, and a powerful central performance from Jess, it's an impressive showcase for her comeback - with a real earworm of a track to boot.