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Biig Piig 'Watch Me' by NWSPK & Biig Piig

Rob Ulitski - 4th Dec 2023

Directing duo NWSPK have teamed up with Jessica Smyth - aka Biig Piig - on an evocative and sexy promo in collaboration for dark synth track Watch Me.

The video features an editorial-style montage of high-fashion styling, dramatic performance and elevated art direction, in a feverish stream of dreamy vignettes that are beautifully executed by the directors and their team, including DoP Sam Hooper and stylist Rebecca O'Dwyer.

"Jess (Biig Piig) was a wonderful collaborator," declare NWSPK. "She came to us with a treatment highlighting the balance of strength and fragility with femininity. We loved the track and ideas and ran with them, working to create visual metaphor and meaning within each setup.

"One of our favourites was the opening shot of Jess performing the 'iron cross' on gymnastic hoops - an Olympic event that is still reserved for men in a rather archaic fashion. Along with this we hope we captured some badass visual statements that pack a punch that does Jess's vision and track justice."

A confident statement with plenty of visual magic from the director duo.

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Rob Ulitski - 4th Dec 2023

Tags

  • Director's notes
  • Pick of the Day
  • Performance
  • Pop
  • Electropop
  • Vignette
  • Dream
  • Dramatic
  • Feverish
  • Dreamy
  • Fashion

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Credits

Production/Creative

Director
NWSPK
Director
Biig Piig
Producer
Bertin Avdiu
Production Company
Executive Producer
Kiran Mandla
1st AD
Elsa Collingwood
Production Assistant
El Wood
AD Runner
Klevis Krasniqi

Camera

Director of Photography
Sam E H Hooper
1st AC
Orlando O’Mahooney
2nd AC
Louis Peppiatt
Camera Trainee
Kiera Simpson

Lighting/Grip

Gaffer
Matt Nolan
Sparks
Jamie Esposito, Brode Pugsley

Art

Production designer
Lucia Barsegian
Set Dresser
Rema Kahsay
Art Assistants
Hannah Gardiner, Matilda Trevitt

Wardrobe

Stylist
Rebecca O'dwyer
Hair (Artist)
Tommy Taylor
Make-up (Artist)
Georgia Hope
MUA Assistant
Hannah Bustt

Choreography

Movement Director
Josh Pilmore

Casting

Cast
Andrea Dann, Zoe Dann
Cast Glam
Tom Easto @tmeasto

Editorial

Editor
Glen Travis

Grading

Colourist
Megan Lee
Colour Producer
Alex Carswell
Colour grade company

Agent

Director's Representation
Lee Fairweather
Director's Representation

Commission

Commissioner
Kat Cattaneo
Label
Sony Music

Rob Ulitski - 4th Dec 2023

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