Directing duo NWSPK have teamed up with Jessica Smyth - aka Biig Piig - on an evocative and sexy promo in collaboration for dark synth track Watch Me.The video features an editorial-style montage of high-fashion styling, dramatic performance and elevated art direction, in a feverish stream of dreamy vignettes that are beautifully executed by the directors and their team, including DoP Sam Hooper and stylist Rebecca O'Dwyer."Jess (Biig Piig) was a wonderful collaborator," declare NWSPK. "She came to us with a treatment highlighting the balance of strength and fragility with femininity. We loved the track and ideas and ran with them, working to create visual metaphor and meaning within each setup."One of our favourites was the opening shot of Jess performing the 'iron cross' on gymnastic hoops - an Olympic event that is still reserved for men in a rather archaic fashion. Along with this we hope we captured some badass visual statements that pack a punch that does Jess's vision and track justice."A confident statement with plenty of visual magic from the director duo.
Rob Ulitski - 4th Dec 2023