Harry Richards directs an understated promo for Family Stereo. The video for I Knew I Loved You Then! features an intimate gig which unfolds in the imagined living room of Blake Watt, Family Stereo's singer-songwriter. Watt plays the roadie, setting up the equipment for his friends to play. Initially alienated and withdrawn, his character ultimately finds connection in this moving film.Shot from a single perspective, it's a meditative, relaxed visual which reflects the dreamy soundscapes in the track. “When Blake first sent me I Knew I Loved You Then!, I was immediately drawn to the song’s mesmerising vocals, beautiful instrumentation and rich sonic texture," says Richards."It felt important to let the song breathe, so we kept the video concept simple. Using the same camera setup throughout the video pushed us to really focus on how each frame would advance the story.“Instead of cutting to close ups, we chose to remain in a wide angle and used careful blocking to depict Blake’s character’s disconnection from the space and people around him. As the room swells and empties with partygoers, the emotion of the song builds to a climax, then slips away again.”Family Stereo's Blake Watt adds: “Working alongside Harry on the video was simply a joy. He knew exactly the right direction to give to actors and crew alike. The final product is a perfect visual representation of what I hope to achieve through my music.”

Directing duo NWSPK have teamed up with Jessica Smyth - aka Biig Piig - on an evocative and sexy promo in collaboration for dark synth track Watch Me.The video features an editorial-style montage of high-fashion styling, dramatic performance and elevated art direction, in a feverish stream of dreamy vignettes that are beautifully executed by the directors and their team, including DoP Sam Hooper and stylist Rebecca O'Dwyer."Jess (Biig Piig) was a wonderful collaborator," declare NWSPK. "She came to us with a treatment highlighting the balance of strength and fragility with femininity. We loved the track and ideas and ran with them, working to create visual metaphor and meaning within each setup."One of our favourites was the opening shot of Jess performing the 'iron cross' on gymnastic hoops - an Olympic event that is still reserved for men in a rather archaic fashion. Along with this we hope we captured some badass visual statements that pack a punch that does Jess's vision and track justice."A confident statement with plenty of visual magic from the director duo.

Roxana Baldovin directs a cool bubblegum fantasy with a sense of unabashed fun for singer and hugely successful TikToker Bella Poarch. The poolside promo for Crush is a candy-coloured dream, boasting slick choreography, pastel colour palettes, taking inspiration from J-Pop culture. Tied together with tropical art direction and short bursts of animation, it's an eye-catching video with plenty of standout moments. "Ever since I saw Build A Bitch a few years ago I knew I wanted to create something with Bella," says Baldovin. “Crush is Bella’s first venture into bubblegum pop, so I wanted a music video that felt as smooth and delicious and feel-good as the song did."I have to thank Rio Warner, Bella’s creative director, for advocating for me for this project. She really brought it all together with her Tokyo-inspired looks."

In Anna Brooks nostalgic promo for Isabel, we see the artist viewing frames through a vintage handheld slide viewer - with each picture magically transporting us to a dreamy vignette. "The concept for the video came from a love of the static photograph," Brooks explains. "I love how images can be sources of reflection, nostalgia and ambiguity. Growing up, we used to have a 35 mm projector at home. I used to find the whole experience so magical and tactile. When I found an original '90s version on eBay I knew it needed to feature in the video."I loved the idea of the music itself having the power to bring Isabel to life and break through the picture. As she performs in her own wonderland, her partner's remains locked in that moment only breaking the illusion through a blink or a glance."The evocative promo boasts a vintage, effervescent aesthetic, care of DoP Adam Singodia and colourist Vlad Barin (both previous guests of the Promonews Podcast) and was shot on 16mm. "Shooting on 16mm film was a no-brainer and felt like the perfect medium for the concept, keeping it all within the same analog world," says Brooks.