Ichon 'Page Blanche' by Hannah Rosselin
Rob Ulitski - 26th July 2024
This introspective video by Hannah Rosselin for the innovative Ichon, released a few months ago, is a characteristically bravura work from the singer/rapper, set in an apartment in the Fauvettes housing project in Paris, a place close to his heart.
The video for Page Blanche ponders the idea of the 'blank page', visualised in a poetic and melancholic narrative concept. It features Ichon, sitting in his apartment, arranging white paper in rows - which become his wings, symbolizing both the desire to soar and the central theme of the song.
He then encounters his childhood self in the apartment - and as the dreamy tone of the song makes way for a rapid flow of rap, the visuals break from the cinematic approach in the apartment to genuine lo-fi footage from Ichon's youth.
The shoot was an opportunity for Ichon to pay tribute to the residents of the Fauvettes housing project by integrating them into the project and sharing moments of life with them. This location, where Ichon was warmly accepted, is teeming with birds, a recurring symbol in his album where he expresses his desire to become a bird.
It's still a shocking moment when the little boy version of Ichon leaves the high-rise apartment - via the window. But it is Ichon in his wings who hits the ground - a poignant reference to the film La Haine.
The Page Blanche video is thus a blend of emotion, reflection, and gratitude, inviting the viewer to explore the depth of the human soul and the beauty of letting go.
Rob Ulitski - 26th July 2024
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Credits
Production/Creative
- Director
- Hannah Rosselin
- Producer
- Ichon
- Production Company
- D
- Executive Producer
- Alice Wills
- Executive Producer
- Jules de Chateleux
- Production Manager
- Iola Degasne
- 1st AD
- David Camarou
Camera
- Director of Photography
- Jake Gabbay
- Focus Puller
- Victor Salis
- 2nd AC
- Cristina Suarez Silva
- Steadicam
- Stefano Forlini
Lighting/Grip
- Gaffer
- Eric Courtecuisse
- Key Grip
- Jean Le Gouill
Art
- Production designer
- Jeanne Dekonink
Wardrobe
- Stylist
- Mariaelena Morelli
- Make-up
- Juanna
- Wardrobe
- Cécilia Delestre
Choreography
- Choreographer
- Mamadou Bathily
Casting
- Casting director
- Mayli Grouchka
Editorial
- Editor
- Sabrina Mazni
- Editor
- Lola Margrain
Grading
- Colourist
- Marine Surblé
VFX
- VFX
- Emile Sarda
- Post production company
- Disguys
Commission
- Label
- Label Manager Alma Dahan
- Label
- Label 911
Rob Ulitski - 26th July 2024