Jack Lightfoot directs an absorbing lyric video for Sam Tompkins. In a simple yet compelling one-shot concept, we see Sam perform as the lighting transitions around him, and fluffy clouds pulsate like storm clouds. "It was great to be back on set again with Sam and the team," Lightfoot mentions, referencing Blindeye's three collaborations last year, including one he directed for Lose It All. "The creative came in from Mitchell Peryer, and we knew we wanted to run it as a simple locked-off one shot."We programmed lighting changes across the track to take us on a journey from sunset, to dusk, to night time, to dawn, whilst also playing with lighting inside the clouds to add another element to the video. And once again, all held together by Sam's stunning vocals."

Jeremy Johnstone directs a simple yet striking promo for Heather Woods Broderick.Focused purely on performance, the video is a tightly-framed expression of emotion, blended together with simple yet effective transitions and effects.

Joe Wheatley directs an idiosycratic and mysterious road movie for Ben Woods, aka The Golden Dregs.The black and white promo for Before We Fell From Grace opens with two characters travelling by foot across a wintry landscape. One of the pair - played by dancer Joe Grey Adams - is dressed entirely in white, and leads the other in a flamboyant folk-dance, seemingly inspired by some kind of otherworldly force. They reach a lake, and then the other character - played by Woods - pulls out a mysterious object. They walk further across the terrain through woods to a place where this enigmatic journey reaches its climax."Ben approached me after Mark Jenkin, my old university lecturer and friend, never got back to him - and I don’t mind that at all," says Joe Wheatley. "He had some key references such as Bait, Paris Texas and True Stereo, my video for Willie J Healey. If there’s anything I might know how to do it’s people wandering around in places."I loved the track. He’s an extremely talented artist and fellow Falmouth graduate. I had some pretty heavy duty darker ideas that he liked but we ultimately settled on this kind of meditation on loss. Initially Ben wanted to find a body but we settled on the thing in the video that I still don’t know how to describe but the amazing prop maker, Rosie Tonkin, seemed to be telepathic and absolutely smashed it. "For the majority of my filmmaking I’m having the most fun dreaming up a project and then executing it. My enthusiasm wanes when I cross the finish line as I’m often worried if it’s any good or not. This project has been the exact opposite for me. Our first shoot day was cancelled midway through. We then waited a month whilst Ben was on tour to complete the shoot."As the sands of time rolled on to our second shoot day we battled with daylight saving hours, some of the worst rain I’ve experienced, a pheasant shoot holding us up and Ben getting an unauthorised haircut. Needless to say I was thrilled to get this one across the line."

Six talented graduates from Georges Méliès animation school in Orly, France, present this poignant animated promo for Paris-based singer-songwriter Kriill. It features a little cow called Meurie, who encounters a giant who will destroy her idyllic world.Both sweetly illustrated and uncompromising, Little Things is powerfully effective in showing the devastating impact modern animal farming has on both animals and the environment at large. The video is a surreal, dreamlike trip through the grim reality of agri-business, with a heartwrenching message. Already picking up awards at several international festivals, the short film is a tour de force of creativity and collaboration, and lingers long after watching. A must-watch from a talented group of up and comers.

Jacob Erland directs and shoots a breezy, colourful video for singer-songwriter Rachel Chinouriri. It's intimate and charming, and shows Rachel at home, and at her most vivacious and approachable, for the heartfelt I'm Not Perfect (But I'm Trying).

The best is certainly yet to come in Joel Barney's tender promo for Tom Walker. The black and white video for Walker's The Best Is Yet To Come is interspersed with real stories from some of his fans, shining the spotlight on their journeys and their connection to the track. Beautifully composed and emotionally affecting, the video is an important piece of work with an incredible message. "Tom posted a clip of this track on TikTok a few months back, with no intention of releasing it as a a single," Barney explains. "Instantly, fans connected with the song and began posting videos of themselves sharing their stories and how the song had resonated with them. We invited Tom's fans to come in and share these stories with us and how the song had connected with them and their experiences."

Life is passing Ashley Singh by, in Chris Fowles' affecting video for Autopilot.The director - a winner at this year's UKMVAs for his video for Cavetown's Fall In Love With A Girl - places the artist's song of loss and heartbreak in an everyday context.But Singh is not just a guy left alone in a suburban house - it's more painful than that. As others come and go around the house it becomes clear that everything in the house is being removed, including him.Fowles gets a very good performance from the singer-songwriter, and Henry Gill's cinematography intensifies the emotion - and his painful fate.

Maïlis directs a touching promo for Apacalda, featuring dancer Brittney Canda.The film tells the story of a tragic event that took place in the artist’s childhood; the death of her father. He died due to a gas leak in the heating system of the room he had rented during his travels in Romania. This room was intended to share intimate moments with his mistress, a young woman who also lost her life after this encounter.Written in the first person and from his perspective, the lyrics are based on what her idea of the last minutes of her father’s life were and the thoughts that were coming to him in that final hour.Shot with lingering, foreboding shots of the characters left behind, the video experiments with movement and space to visualise the internal conflict of the situation. "We imagined that with a dizzied mind, in an almost dreamlike state, his last thoughts were devoted to them, his family, his wife and two children that he was now leaving behind," Maïlis mentions."There is a sense of guilt, shame, but also a dominating 'fact of the matter' telling of what is, leaving the listener to experience a lack of resolve. A glimpse into the void that was created in that fateful moment." Beautiful work that pulls at the heartstrings, and creates a truly haunting atmosphere.