Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Elle Coves 'Hit Me Where It Hurts' by Lucas Murray-Reynolds

Promonews - 9th Oct 2025

From the talking stage, to dating, to the first kiss, to lust and anger and misunderstanding, Lucas Murray-Reynolds' video for singer-songwriter Elle Coves tells the story of a relationship from beginning to end - and all within the confines of a beaten-up phone booth.

"When Elle pitched me her vision for the video, I fell in love with the powerful simplicity in letting a story play out within the confinements of a phone booth and how well it would work with the track," says Murray-Reynolds.

"Elle gave me a lot of free reign to push the concept as far as I thought we could achieve and so I was keen to place a heavy focus on the narrative of scenes and telling the story without overdoing the concept visually.

"The aim was to make it striking whilst allowing the narrative to be at the forefront through a performance from Elle that stood as a sort of narration."

Promonews - 9th Oct 2025

Tags

  • Director's notes
  • New Director
  • Narrative
  • Singer-songwriter
  • Phone booth

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Production/Creative

Director
Lucas Murray-Reynolds
Producer
Zara Trott
Production Company
Fish Tank Pictures

Camera

Director of Photography
Lucas Murray-Reynolds

Lighting/Grip

Gaffer
Michael O'brien Doran

Art

Art Director
Em Leggett

Casting

Casting director
Lucas Murray-Reynolds
Lead actor
Biba Tippi
Lead actor
Alexander Bowman

Editorial

Editor
Lucas Murray-Reynolds

Grading

Colourist
Lucas Murray-Reynolds

Promonews - 9th Oct 2025

Related Content

Industry News