Jack Kane 'Loving You (Is A Drag)' by Louis Krommenhoek
Promonews - 1st Sept 2025
Louis Krommenhoek directs a playful video for pop artist Jack Kane - who watches his relationship unravel from the sidelines.
In the video for Loving You (Is A Drag) the singer-songwriter becomes the unnoticed observer as his girlfriend meets a new guy, falls in love and then falls out of love again. At which point she starts noticing Jack again.
The video is bookended with videotape of Jack and girlfriend in happier times, which makes the point effectively that time has moved on and a truthful way to conclude the visual for this upbeat break-up song.Â
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Credits
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Production/Creative
- Director
- Louis Krommenhoek
- Producer
- 1st AD
Camera
- Director of Photography
- Focus Puller
Lighting/Grip
- Gaffer
Art
- Art Director
Casting
- Lead actor
- Lead actor
- Lead actor
Editorial
- Editor
Grading
- Colourist
- Colour grade company
VFX
- Post Producer
Commission
- Label
Promonews - 1st Sept 2025