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Jack Kane 'Loving You (Is A Drag)' by Louis Krommenhoek

Promonews - 1st Sept 2025

Louis Krommenhoek directs a playful video for pop artist Jack Kane - who watches his relationship unravel from the sidelines.

In the video for Loving You (Is A Drag) the singer-songwriter becomes the unnoticed observer as his girlfriend meets a new guy, falls in love and then falls out of love again. At which point she starts noticing Jack again.

The video is bookended with videotape of Jack and girlfriend in happier times, which makes the point effectively that time has moved on and a truthful way to conclude the visual for this upbeat break-up song. 

Promonews - 1st Sept 2025

Tags

  • Narrative
  • Singer-songwriter
  • Pop
  • Breakup

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Credits

Production/Creative

Director
Louis Krommenhoek
Producer
Eva Mcalpine
1st AD
Luke Keogh
Production Assistant
Beth McAlpine

Camera

Director of Photography
Micky Kinsella Perks
Focus Puller
Nat Rowbotham

Lighting/Grip

Gaffer
Dylan Schultz-soo
Spark
Ernie Dix

Art

Art Director
Gina Atkinson
Art Assistant
Emma Van Boolen

Casting

Lead actor
Jack Kane
Lead actor
Jasmine Elder
Lead actor
Eoin Sweeney

Editorial

Editor
Ciara Crolly
Audio Engineer
David Gritzman

Grading

Colourist
Ben Rogers
Colour grade company
Gramercy Park Studios

VFX

Post Producer
Alex Plantin
Flame Op
Ksenia Usenko

Commission

Label
Made Management

Promonews - 1st Sept 2025

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