James Ogram directs a tender promo for Maisie Peters, his second for the singer-songwriter following Audrey Hepburn. 

The video for You You You sees the artist performing to her bathroom reflection, moving through the emotions of the lyrics in a gentle, reflective way. 

Lingering takes capture the meditative quality of the concept, which transforms and everyday moment to an act of catharsis.

"In You You You, I wanted to evoke the same intimacy and introspection that Maisie captured so beautifully in her song," Ogram explains. "I felt that placing the camera with her in a setting that’s typically personal and private would allow us to capture a performance that felt truly authentic and raw.

"As the video unfolds, the shifting time of day reflects the way your sense of time can blur or disappear when you’re in that mental space."