One of Manchester’s most prolific and talked about video directors, KC Locke, has signed to London-based Odelay Films for music videos, and is being represented by Marisa Garner at MGA.

Fast becoming one of the hottest young directors on the UK circuit, Locke (above) has directed a series of videos making their mark in the UK, for the likes of Banx+Ranx ft Ella Eyre & Yxng Bane, Shakka x Aluna George, BRYN and Canadian Drip. He has also been involved in developing the whole aesthetic of burgeoning artists such as IAMDDB.

Known in the industry for his distinctive creative style and unique approach to visuals, his latest video is for Headie One's All Day, the Tottenham rapper's follow-up to UK smash 18HUNNA. And Locke is known for his '360' approach to his clients' branding. 

“A lot of brands and businesses are safe and same-y," says Locke. "In the world of 24/7 social media, regardless of who you are and what you sell, how you are perceived matters and has an impact on the community of a business or an artist.”

Gwilym Lewis-Brooke, head of music video at Odelay Films, expressed his delight on Locke joining the London-based production company for music videos. "KC recognises the impact and value his work adds to artists and businesses, and really works to understand an artist or brand; their story and their direction, so he can represent them authentically and unconventionally," he says. "KC has only just begun and now, with a strong team behind him, nothing will stand in his way."  

• Watch KC Locke's reel here