KC Locke goes full blockbuster with an epic visual spectacle for KSI, visualizing the rapper-influencer's indisputable position at the Thick Of It. 

The opening shot sets the scene as the camera speeds through landscapes of Antarctica, then cracking through the ice to find a frozen ice statue of KSI... or rather, he's frozen in a block of ice, being cut out to return to life to begin his rap journey.

As he transitions through various stages - from sitting on an ice throne to taking over a KSI-branded Wall Street tower where he's joined by guest artist Trippie Redd - the video symbolically portrays the artist’s dominance in both music and business. And it all culminates in a dramatic tornado scene where he battles the elements, emerging victorious.

Boasting a glossy, VFX-heavy aesthetic and some inspired world-building, it's full of KC Locke's trademark visual style and high concept approach. It's also a great vehicle for KSI which allows his charisma to shine though amidst ever-evolving visual effects.