It may have been a very tough way to begin a new year, but we picked up where we left off, featuring lots of outstanding music videos.
Videos of the Month - April 2020
So we have managed to get through another month of this. But more than that, April 2020 was the month when music videos captured the spirit of the moment in the coronavirus crisis.
Quite early in April - just two or three weeks in - the first videos shot under lockdown began appearing. And during the course of the month, we have witnessed the rapid evolution of creativity, with an increasingly varied use of crowd-sourced material and also increasingly ambitious remotely-directed, self-shot material by artists.
As Erin Murray and Jeremy Schaulin-Rioux video for Thao & The Get Down Stay Down (above) thoroughly nailed the potential of Zoom at the start of quarantine, things have moved on, with other narrative uses of the video conferencing app, including Will Kindrick's video for Chaz Cardigan. Meanwhile Marcus Mumford managed to appear in two remotely-directed videos, for his own version of You'll Never Walk Alone by Nic Davies, and then guesting in Filip Nilsson's impressive global dance-along for Major Lazer. Even The Stones have got involved, with Joe Connor's kinetic essay on deserted cities.
This process will continue, of course, as music video production shows its instinct for resourcefulness and its core of creativity. But of course there was lots more released in April, in the good old days when filmmakers could gather and work together... including blockbusters for the likes of Dua Lipa, Octavian, Rita Ora and Run The Jewels, and standout work for Crunch, Scribz Riley and much more besides.
Although you would think it was inordinantly difficult to make anything, anywhere, for the past few months, some really good stuff came out in February...
The impact of the third UK lockdown made its presence felt in the volume of work that came out in March. But that doesn't mean there was a lack of outstanding videos that were featured on Promonews …
Even with the continuing struggle to create good work during Lockdown 3.0, it was a cracking month of releases in April.
Taz Tron Delix directs an emotional tale of intense love for Berwyn's Rubber Bands.
Yousef and Paloma Faith join forces in this modern twist on the Frankenstein story, in the …
Anna Himma directs a marvellous medieval fantasy for Tommy Cash.
Wons Phreely self-directs the wonderfully eccentric promo for The Night Has An Alibi.
Cameron Perry directs a minimalist black and white promo for Luna Blue.
Erlendur Sveinsson directs a dark, futuristic visual for Icelandic artist Aron Can.