Rob Ulitski - 1st Apr 2020

Rita Ora learns how to look after herself in a series of vibrant vignettes, in Dave Meyer's blockbuster visual for How To Be Lonely. 

A master of fun set pieces, Meyers places Ora in a variety of unusual scenarios: walking across an entire room of eggs; making out with a skeleton; shooting a laser gun with a badass alien at her side... and that's just the start of it.

Echoing back to Meyers' iconic work with Pink - where each of their collaborations saw the artist play several different characters on screen - this visual allows Ora to show off her multifaceted skillset to great effect. 

This video will make you laugh, gag and feel itchy... you have to watch it to understand... but it's a genuinely fun and high-energy concept that is a ray of light in the world right now.

PRO Credits


DirectorDave Meyers
ProducerNathan Scherrer
HairBrent Lawler  
Make-up (Artist)Kathy Jeung
BeautyBritney Tokyo
Stylist (Artist)Anna Trevelyan
CommissionerDan Curwin
LabelAtlantic Records

Rob Ulitski - 1st Apr 2020

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