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Collard 'Favour' by SOB

Rob Ulitski - 29th Apr 2020

Collard teams up with regular creative collaborators SOB (Joseph Shaw and Eseosa Ohen) for the otherworldly Favour. 

Exploring dreamscapes and a reality that transcends our own, the hypnotic visual is formed of several conceptual setups focused around the artist, his love interest and an ever-evolving set of locations and backdrops. 

DoP Jack Wilkinson utilises spotlights and frenzied strobes to create the dreamy aesthetic, which tiptoes its way towards more of a nightmare at several points in the video, but is always reigned in by its strangely charming and comforting style.

It's another darkly mysterious and bittersweet affair in the tradition of SOB's previous videos for Collard, including Warrior Cry and Greyhound.

SOB:

We wanted to put an emphasis on how beautiful moments can often turn sour.

"We wanted to build a romantic dreamscape that's part fantasy, part rose-tinted nostalgia. But as the video progresses things take a darker turn and our rose tints fade into an isolating darkness.

"By contrasting the upbeat sound with quite a dark aesthetic we wanted to put an emphasis on how beautiful moments can often turn sour, and how the best of relationships can suddenly fade into something toxic.”

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Rob Ulitski - 29th Apr 2020

Tags

  • Director's notes
  • Narrative
  • Surreal
  • R&B
  • Soul
  • Dream

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Credits

Production/Creative

Director
SOB
Producer
Ersan Beskardes
Production Company
Executive Producer
Rik Green
Production Manager
Connie Martin
1st AD
Joe Starrs

Camera

Director of Photography
Jack Wilkinson
Focus Puller
Jerry Pradon
2nd AC
Josh Ighodaro

Lighting/Grip

Gaffer
Jonny Boomer

Art

Art Director
Jakob Gierse

Wardrobe

Wardrobe
Felix Paradza
Hair & Make-up
Yulya Yurchenko

Editorial

Editor
Laura Reyes
Editing company

Grading

Colourist
Tim Smith
Colour grade company

VFX

Post Producer
Elliot Chyi

Commission

Commissioner
James Hackett
Label
Virgin EMI

Other credits

Sparks

Luke Greenan & Amir Moulfi, Spark Trainee

Runner

Michael Newton

Cast

Giselle, Jessie, Susy, Cristina

Rob Ulitski - 29th Apr 2020

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