Rob Ulitski - 29th Apr 2020

Collard teams up with regular creative collaborators SOB (Joseph Shaw and Eseosa Ohen) for the otherworldly Favour. 

Exploring dreamscapes and a reality that transcends our own, the hypnotic visual is formed of several conceptual setups focused around the artist, his love interest and an ever-evolving set of locations and backdrops. 

DoP Jack Wilkinson utilises spotlights and frenzied strobes to create the dreamy aesthetic, which tiptoes its way towards more of a nightmare at several points in the video, but is always reigned in by its strangely charming and comforting style.

It's another darkly mysterious and bittersweet affair in the tradition of SOB's previous videos for Collard, including Warrior Cry and Greyhound.


We wanted to put an emphasis on how beautiful moments can often turn sour.

"We wanted to build a romantic dreamscape that's part fantasy, part rose-tinted nostalgia. But as the video progresses things take a darker turn and our rose tints fade into an isolating darkness.

"By contrasting the upbeat sound with quite a dark aesthetic we wanted to put an emphasis on how beautiful moments can often turn sour, and how the best of relationships can suddenly fade into something toxic.”

PRO Credits


ProducerErsan Beskardes
Production CompanyPulse Films
Executive ProducerRik Green
Production ManagerConnie Martin
1st ADJoe Starrs
Director of PhotographyJack Wilkinson
Focus PullerJerry Pradon
2nd ACJosh Ighodaro
GafferJonny Boomer
Art DirectorJakob Gierse
WardrobeFelix Paradza
Hair & Make-upYulya Yurchenko
EditorLaura Reyes
Editing companyHomespun
ColouristTim Smith
Grading companyCHEAT
Post ProducerElliot Chyi
CommissionerJames Hackett
LabelVirgin EMI
Other creditsSparks: Luke Greenan & Amir Moulfi, Spark Trainee: Oscar Whaley, 2nd AD: Freddie Wright, Art Director Assistants: Ali Osbourne Kate Parnell, Runner/driver: David Burridge, Runner: Michael Newton Cast: Giselle, Jessie, Susy, Cristina

Rob Ulitski - 29th Apr 2020

Related Content


Griff 'Black Hole' by SOB

SOB charts a tale of love and loss with Griff as our engaging guide, in their promo for Black Hole. 

Rob Ulitski - 10 months ago


Collard ft. Kojey Radical 'Ground Control' by SOB

The second in a trilogy of videos for new soul artist Collard by SOB (that's Eseosa Ohen and Joseph Shaw) continues the stylish, very noir-ish and subtly dramatic aesthetic of their first video …

Promonews - 7th May 2019


Collard 'Greyhound' By SOB

Collard gets to grips with his inner demons in the video for Greyhound, directed by SOB. Tortured by feelings of lost love, a series of nameless characters populate his house whilst he gets caught …

Rob Ulitski - 16th Aug 2019


Hendrix Harris 'Jeez' by SOB

SOB's latest music video for Hendrix Harris is a darkly, immersive film revolving around a night of seduction.

Rob Ulitski - 3 months ago

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 8 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 12 days ago