The Death Of Pop 'Once Good' by Oliver James Robbins & Kia Fern Little
A relationship fizzles out in reverse, in Oliver James Robbins & Kia Fern Little's video for Once Good.
Shot on a sunny day in striking black and white, the visual depicts vocalist (and video co-director) Oliver James singing the whole track in reverse, as his personal belongings are thrown out of a window.
Buckets of water drench him, old vinyls snap on impact and flowers slap him across the face on their descent. It's a bad day for the artist, but great fun to watch - and elevated by an impressively on-point lip sync.
KIA FERN LITTLE:
We only shot one-take.
"As Once Good was being released in less than a week, we needed to come up with a concept quickly that worked within the lockdown parameters. Keen to avoid anything relating to the pandemic, we opted for a one-take video in reverse that (we hope) explains itself: a depiction of a relationship in its last moments.
"To achieve this, the artist had two days to learn the whole song backwards at double speed. We shot out of a bedroom window on the Tuesday evening and released on Wednesday the next day. We only shot one-take."
|Director||Oliver James Robbins|
|Director||Kia Fern Little|
|Producer||Oliver James Robbins|
|Director of Photography||Kia Fern Little|
|Other credits||Art - George Baggaley|
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