It's a straightforward, yet ingenious idea - perform the song while going through a real car wash. But without the car... Alex Lill has a track record of making spectacular one-shot videos - like the dance sequence performed by cars for The Weeknd's performance at the American Music Awards during the pandemic. And his creativity finds a perfect foil in Tierra Whack and her wildly off-kilter visual universe.Tierra made a video for every one of her 15 one-minute tracks on Whack World, but she probably gives her best performance in a vid in this one. Well, it was certainly the most challenging. And the shot of her finally under the dryer of the car wash is a thing to behold. A wonderful video.

Charlie Di Placido demonstrates his command of shooting dance performance, with an absorbing promo for Steven Wilson. Following the exceptional longform project for Jungle's new album Volcano, the video for Wilson's Economies Of Scale plays to Di Placido's strengths in choreographed concepts and awe-inspiring one-takes, and boasts an elevated, emotional experience from the first frame, featuring powerful performances from the two dancers, Sasha Shadid and Salomé Pressac. The concept was centred around the album artwork, and builds on it in an enigmatic, completely captivating way - as Di Placido explains. "One of my favourite videos of the year," he says. "It's always such a privilege when an artist has the bravery to give you such scope in terms of how you approach a visual and to allow me to hero these incredible dancers."Sasha Shadid and Salomé Pressac gave such inspired performances and the end result is a real moment in time captured. I wanted to play with the audience expectations on who these characters are and their roles in the Economies of Scale within society, as it were."The object which is based around the album artwork is a mystical force which has had a profound effect on our 'business man' played by Sasha. He struggles with it as it forces him to question his place within our narrative in the hall of this grand old building."The nature of the location and small nods in the art direction, a discarded red briefcase, are there to gently guide the viewer to what might be at play here. Sasha is being forced to confront his role within a system which is not in line with his true spirit."Salomé's character goes through a mini three part metamorphosis as she watches Sasha's opening freestyle before she takes center stage. These are comments on how women are forced to represent themselves within society. Her final form, her true self is bare footed, almost feral and she's made an outfit out of business men's ties."Sasha & Salomé come together as they are both overcome with a deep longing for the freedom this object provides. The final message 'All Times Leaves Is Me And You' ties back into Steven's original brief for what this song means, namely that your personal connections and the love you have for you nearest and dearest should supercede any attempt to win a rat race because they're the only thing that is real."

RAYE self-directs a devastatingly raw and poignant promo for Ice Cream Man. Produced by an all-female crew with Raye at the helm, the one-take video explores the process of confronting a past experience with sexual assault. We see Raye stagger into a women's bathroom and take solace in an empty cubicle, her powerful performance guided by the hearbreaking lyrics. As the video moves on, her inner resilience emerges. The line 'You pathetic dead excuse for a man' sees her rise to her feet, wipe her face and straighten her clothes. The audience witness her finding her inner strength, tenderly picking herself up and exiting the room. “It was the toughest thing I ever filmed," says Raye. "I only managed to do about three takes in the whole day, and I spent most of the day hidden in a small room on my own with a radio. I just think you do have to go there, and it’s both awful and beautiful at the same time, which is how the song makes me feel.”The video ends with a poignant message from the singer:“When I experienced sexual assault and rape, I didn’t tell anyone. 1 in 4 people experience sexual assault in their lifetime. The odds are that is at least 25% of you reading this. This evil has more power over us in the dark than it does the light. If I can encourage anything, let’s not bury it deep down inside us forever.”

Lily Rose Thomas directs a thought-provoking promo for Mr Pash's Midnight. The video for Lonely Man was filmed on location in Margate's Walpole Bay Hotel, and is a profound exploration of good love gone bad, and the fallout of such a relationship. Captured in a one-take performance, the anachronistic location perfectly suits the idea that Ollie Pash (aka Mr. Pash's Midnight) is completely lost in time, and unable to decide what he wants to do with himself. The black and white, timeless aesthetic helps cement this idea. The video is the latest in a long line of collaborations between Thomas and Pash, having made a number of videos for his former band Beach Baby.