Our World Is Grey - Joshua Halley and Daniel Broadley - create a world where ordinary people can indulge their hidden desires for the Isle of Wight indie-rock outfit Coach Party.In the video for pulsating track Girls!, the directors seamlessly integrate the band's riotous performance with the initiation of a group of characters into Club Caramel, and remove the shackles of their conventional lives. It builds to a state of delirium so each individual is free enough to submerge their faces in the sweet, sticky stuff."The band were super-keen to base their whole second record around the idea of a fictitious place called Club Caramel, where people can come and be the real versions of themselves," say the directors. "We decided to establish this world in the Girls! music video."Coach Party’s music has this beautiful harmony of light and dark to it, sweet vocals with hard lyrics, catchy melodies with crushing guitars. Visually we adopted a similar juxtaposition - a dark comedy, with surreal undertones, in a gritty dystopian environment."

Louise Mason directs a glitchy, fever dream of a promo for British psychedelic-indie trio Voka Gentle.The video for Creon I is an assault on the senses - in the best way possible. A clash of digital textures, 3D animation and manipulated well-known fizzy drinks and supermarket sandwiches... a tour de force of experimentation and craft, resulting in a frantic, feverish visual. "The video was built around the concept of the Sunshine Supermarket - a world in which the band could live and and play," says Mason."We wanted glitched out, lofi renders, strange juxtapositions to playfully riff off the idea of Domestic Bliss, the forthcoming album title, so that we could produce work that's neither literal or too overwrought, and set the tone for the forthcoming campaign."Delightfully absurd and captivating - well worth a watch.

Directing duo Charlie & Charlie direct Hard Life’s Murray Maltravers in a traditional Onsen bathhouse in the Kagurazaka district of Tokyo in the second video from the band’s new album - their first since changing their name from Easy Life. The directors make the most of Murray’s natural charm - and even capture him au naturel - in this atmospheric setting for the video for the track Othello. It’s the first of two that Charlie Drinkwater and Charles Gall shot of the band during a whirlwind trip to Tokyo, that also involved them shooting stills and social content for the album campaign. The pair have taken the reins on all visual direction for the new Hard Life era, serving as both creative directors, directors and photographers across the project - with more visuals on the horizon accompanying the forthcoming singles and album release.

Sergi Fiddes directs an absorbing promo for Sterling Press. The video for Concrete Trampoline follows a battered young professional who, after escaping the boot of his captors car, has to hop his way through an absurd playground of madness, whilst avoiding disgruntled rabbits and a manic photojournalist.With an ambitious one-take structure (in reverse, no less), it's a brilliant executed project with a pensive, almost haunting tone at times. Feeling like it was ripped straight from an awkward, uncanny nightmare, Fiddes creates a frantic, overwhelming atmosphere which gets stranger as time goes on. "With a very quick turnaround from concept to execution lead to the inevitable question: 'why not shoot it all in one take?'. And that's what happened - only we made it slightly harder for ourselves by shooting backwards with reverse speed in post inspired by the great Spike Jonze's The Pharcyde video, Drop."Unfortunately there was no budget to have any rehearsal day to choreograph and block the scene for camera, so we had to plan and shoot it all in the same day and with limited daylight hours, with the sun gods blessing us with some lovely early spring weather to help us get as many takes as possible. Shout out to our one-man-band camera team, DOP Joe Kennedy for operating on the Ronin 4D all day and helping me craft an action sequence that flowed from one scene to the other."Not having a playback operator was an added challenge considering we were shooting in reverse order. Having no immediate access to how the footage looked when played back in reverse resulted with us essentially shooting blind so we essentially went take after take until the cards were full and reviewed the footage with the DIT to see if we got our timings right. Very risky business but it paid off, luckily."Not only was the persistent hopping a literal approach to the song title but it was also a reference to the continuous one take of Bobby Van hopping his way through a suburban community in Small Town Girl (1953). This scene has since been reimagined in other music videos like Peter Wolf's Come As You Are and Goldfrapp's Happiness, so we're glad we're able to contribute to the growing list of tributes. However, unlike these references, we wanted to strip away any of the faux jolliness and instead inject a dirtier, grungier tone that aligns more to the spirit of the song."Shout out to the whole team for their hard work and limitless patience, our wonderful protagonist Hamish Frew who skillfully captured the horror whilst having to act backwards, and the one and only Michael Le Cirq (KidCircus) for inflicting the horror!"