Ontario-based alternative band Sundried Whales go on the run from a humanoid fish, in Carlo Quicho's brilliantly bonkers promo for Always. Outrageously joyful and full of unabashed fun, the video sees the group tearing up the streets of Ontario as the masked fish-man chases them down, building to a climax where twenty extras beat him (it?) down with pool noodles. "The video is a loose allegory for conditional love and how it pervades our lives in confusing but endearing ways," Quicho mentions, which is an interesting perspective on the delightful madness encapsulated in the video. "We really tried to encapsulate this nostalgic feeling so evident in the town of Hamilton, Ontario in Canada," he continues. "Malls trapped in a time warp of the 90s; snow covered fields with plumes of smoke from factories in the background..."With basically no money, it was a pretty run and gun shoot, so we really focused on endearing performance setups with the band, insane action sequences (mostly running around the streets of Hamilton like maniacs), and compositionally interesting shots. We loved having the snow around."
Rob Ulitski - 3 days ago