Promonews - 1st Apr 2020

Ground-breaking pop pioneers Sparks have turned to the Estonian animation director Chintis Lundgren for the video for their new single One For The Ages, taken from the Mael Brothers forthcoming album, A Steady Drip, Drip, Drip.

The charming 2D animated video - in which each image was hand drawn - follows a protagonist who dreams of creating something that could one day be considered 'one for the ages' - but he has to negotiate a minefield of petty office politics first.

Lundgren is renowned for her acclaimed, award-winning short film Manivald, she runs her own animation studio Chintis Lundgreni Animatsioonistuudio, and is co-founder of Adriatic Animation, an animation studio based in Zagreb, Croatia. 

Each image is hand drawn on A5-sized printing paper, photographed with a Canon EOS 400 D digital camera with a 50 mm prime lens, coloured in Photoshop and edited in Adobe Premiere.

Working to a tight timeline Chintis teamed up with animator Draško Ivezić for the project. “Draško has created a digital pencil that has pretty much the same kind of line as my analogue one, so I'm able to combine his digital drawing with my analogue ones without there being any noticeable difference.”

This is the second time, Sparks have turned to animation for one of the videos. In 2017 they teamed up with BAFTA Cymru-nominated animation and puppetry director Joseph Wallace for the award-winning video for the single Edith Piaf (Said It Better Than Me).

Credits

DirectorChintis Lundgren
ProducerChintis Lundgren
CommissionerFaye H Purcell
LabelBMG
Other creditsCo-animator Draško Ivezić

Promonews - 1st Apr 2020

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