Disco lights, bullies and embarrassing dancing. Nothing will stand between a boy and his school dance in Dustie Carter’s charming video for Sleepy Soul.
Vancouver China 'Maybe It's For The Best' by Dustie Carter
Dustie Carter directs an ethereal and transcendent visual for 'Maybe It's For The Best', premiering exclusively on Promonews.
Across a series of dreamy vignettes, we follow the artist as he explores the memory of a relationship and the agonising decision to move on from it.
Mesmerising performance setups punctuate the dreamscape, with vivid colour and textures matching the wistful vibe of the track. Clever transitions create a looping, Groundhog Day- style narrative within the visual, representing the fruitless yearning for normality and reconnection.
DoP Mike Dalton utilises contrast across the colour scheme and lighting design, building upon the dichotomy that runs through the visual. The artist is trapped between a perfect past and an uncertain future, and the push-and-pull of his headspace is translated on-screen through distorted composition and breathtaking cinematography.
It's a brilliant promo with a fresh perspective, and Carter balances the surreal aesthethic and emotional themes with great focus.
"With its melancholic tone and pulsing bass, Maybe It’s For The Best immediately began to create itself visually upon our first listen. The lyrics connected with me. While, the performance section of the video acts as a narration into the couples relationship, I wanted to capture surreal visuals to take us through the fleeting, uncertain memories of their past.
"We really had a blast on this one. Mike Dalton, the DP, and I found the sharpness of the digital sensor to disconnect with what we were trying to accomplish. Because of that, we found ourselves putting anything and everything on and/or in front the lens to achieve a dreamy and sometimes distorted vibe. We had goals for what we wanted to capture, but made sure we kept the shoot fluid allowing ourselves to discover new angles and ideas along the way.
"Admitting to oneself that it is time to move on can be a tough decision, and the ebbs and flows of an unhealthy relationship can pollute that decision. With this music video, I wanted to uncover the process of finally admitting moving on is for the best."
"Sometimes you’re torn apart by someone you love, or you tear yourself apart trying to make it work with them. They’re intoxicating but toxic. You find yourself losing yourself trying to be any and everything that they dream up that given moment.
"You wonder if you’re even who you want to be anymore. It’s about coming to terms with the end of what was a tumultuous relationship. You’ve bent until almost broken. Nearly crumbled. Maybe it’s best that you leave with what you still have left."
|Production Company||Stolen Sun|
|Director of Photography||Mike Dalton|
|Focus Puller||Jesse Bader|
|Lead actor||Elizabeth Perla + Tawaine Noah|
|Other credits||Studio Gaffer - Tim Hawn Key Grip - Jordann Salvador|
Two lovers are on the run from the law in Dustie Carter's mesmerising promo for German band Lovebyrd's Wanna Die Before You Do.
A restless fever dream blurs the line between reality and fiction in James McLean's video for Leftwing:Cody, featuring Camden Cox. Intercutting frenetic setups of lead character Kyran O' …
Luke Gibson directs an otherworldly adventure concept for Iglooghost's Amu.
Beyoncé leads the nominees for the 63rd Grammy Awards, and among her nine nominations …
Colourist Henry Howard has joined the expanding team at Wash, joining company founder and senior …
EnergaCAMERIMAGE, the international film festival celebrating the art of cinematography is now …
Agile Films have announced the signing of Yoni Lappin to their director's roster for music videos …
The Sam Pilling-directed video for DJ Shadow ft De La Soul’s Rocket Fuel, and Finnish-born …
DJ SHADOW & DE LA SOUL'S ‘ROCKET FUEL' WINS WINS VIDEO OF THE YEAR