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Declan McKenna 'The Key To Life On Earth' by Will Hooper

Promonews - 16th Apr 2020

Declan McKenna's life is invaded by a döppelgänger - none other than Alex Lawther, from End Of The F***ing World and other good stuff - in Will Hooper's video for The Key To Life On Earth. 

Hooper has a lot of fun with the oft-noted physical similarity between the two men - and with the deteriorating relationship as initial harmony turns to disparity, and worse.

Fact is, no-one really does 'incel-style' creepiness quite as well as Mr Lawther, so it's not so surprising that his 'fanboy' character begins to take the upper hand. Will Declan get smothered by all that passive-aggression, and two become one...?

 

WILL HOOPER:

We're really leaning into a big internet meme that's plagued Declan for all eternity.

"Declan's likeness has always been compared to Alex Lawther's - and the comment section has always been quick to underline that fact. So with this vid we're really leaning into a big internet meme that's plagued Declan for all eternity.

"Declan came to me like, 'wassup, we've got Alex Lawther to do a movie - and I want to fight him." And I was like, 'wassup, okay, hold by beer." And then I went away and wrote this daft little idea - very loosely based on an Edgar Allan Poe short story William Wilson - that ends up with the two of them having a scrap."

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Promonews - 16th Apr 2020

Tags

  • Comedy
  • Narrative
  • Indie
  • Rock
  • Singer-songwriter

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Credits

Production/Creative

Director
Will Hooper
Producer
Rosie Brear
Production Company
Executive Producer
Laura Northover
Production Manager
Harry Hardwick
1st AD
Ty Hack

Camera

Director of Photography
Ruben Woodin Dechamps
Focus Puller
Marcus Albertsen
2nd AC
Klara Rychtarcikova

Lighting/Grip

Gaffer
Esteban Gimpelewicz

Art

Art Director
Zoe Klinck

Wardrobe

Wardrobe
Suzie Walsh
Make-up
Jackie Tyson

Casting

Lead actor
Alex Lawther

Editorial

Editor
Editing company

Grading

Colourist
Richard Fearon
Colour grade company

VFX

Post Producer
Kirsty Oldfield

Commission

Commissioner
Michael Lewin
Label
Sony Music

Other credits

PA

Rachel Bashford

Sound Design

Alexander Wells

Loader

Saskia Dixie

Trainee

Josh Ighodaro

Sparks

Jerzy Gudjonsson, Cameron Smart

Set Dressing

Lili Abraham

Art Assistants

Tea Mulabdic, Pedro Reis

Styling Assistant

Jade Hennessey

Runners

Linda Dorigo, Elle Dolan, Tara Sadeghi

Security

John Wild

Set Medic

Gary Darling-Parkes

BTS

Ben Hennessey

Stills Photographer

Joe Magowan

Special Thanks To

One Stop Films, GreenKit Lighting, Frame24, Kodak, Cinelab, The Frying Squad, Zebrafish, Get Set Hire

Promonews - 16th Apr 2020

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