Eoin Glaister reunites with Glass Animals with his first video for the band since 2017 - and takes their band's fans down a complex a complex conspiracy rabbit hole courtesy of YouTuber TinFoilPat.The video is for The Other Side of Paradise, originally released on the How To Be A Human Being album and now revived to celebrate the seventh anniversary of the album - which also featured Pork Soda and Agnes, which have Glaister-directed videos. It features TinFoilPat as a superfan of the band, revealing to his Youtube community about the rumour that lead singer Dave Bayley has been replaced by a clone (or clones). And then follows his mission to uncover 'the truth'.The band were not available to feature in the music video, so Glaister has employed various techniques to build his narrative. Firstly he chose to lean on archive footage from their iconic concert at Red Rocks, and construct a narrative arc that starts with the moment Dave sang “my thunder shook him down” in perfect sync with real-life thunder. Then he sourced further on-stage clips, TikTok cutaways, generative AI, choreography and a mouse-and-cat dynamic, to create a trail of clues for TinFoilPat to uncover.The music video is also sprinkled with subtle Glass Animals fandom trivia and even features real-life moments like TinFoilPat infiltrating the Universal Music London office or calling up the front desk to accuse them of “being in” on the hoax.It felt like a full circle moment, creating promos for the album again.Glaister says that the fact the band were unavailable for the shoot prompted the clone idea. “I'd been watching TikToks with my sisters and was really taken with all the fanfare and conspiracy theories surrounding Avril Lavigne and Britney Spears and I love how ropey all of that evidence is," he explains. "They were vehicles to kick start thinking for this project. [And] the narrative that was constructed with the archive footage means that I could blend facts and fiction in a silly way, which I’m really into.“This is the third job I've done for Glass Animals, which means I've earned some trust with them; it’s useful for running with a really, really bizarre idea like this one. It felt like a full circle moment, creating promos for the album again.”

Up and coming artist Bambina agrees to try out some VR fantasies with her boyfriend - resulting in some eyebrow-raising moments - in Erin Murray's video for Anyway U Want It.Co-starring Whitmer Thomas as Bambina's love interest, Murray's video has the couple navigating the complications of virtual sex with a real sense of fun. Boasting nostalgic, PS1 videogame style graphics in the VR world - care of Peter Puskas - the video has an anachronistic, strangely otherworldly feel, which adds to the comedy and ridiculousness of it all.And then there's the back-breaking positions and a purple alien mistress... "This collaboration with Bambina felt like two secret freaks coming together to revel in our freakiness," says Erin Murray. "I’m honoured that Bambina trusted me to create this video for her."I think VR sex is the perfect realm to explore the dissonance between reality and fantasy that exists in couple dynamics, and I knew that Pete Puskas’s perfectly glitchy animations and Whitmer Thomas’s physical comedy would milk the humor out of this concept. I hope people laugh and think “WTF” when they see this video."Bambina adds that the song is a Anyway U Want It “is a fun and positive take on breaking free from the shackles of a failing love" which celebrates the feeling of rejection in a light-hearted and celebratory spirit."Erin’s vision, which initially terrified me, allowed me to fully surrender to the vulnerable heights two lovers are willing to go to in order to make things work (or not)!"

Doc Brown - aka Ben Bailey Smith - stars as a hapless chilli sauce salesman, on a quest to find the recipe for the perfect hot sauce, in Daniel Fletcher's charming promo for catchy new track Hot Sauce. A collaboration between West London rapper/producer MWS, Paul Weller and The Goldborns, the video is a promotional vehicle for Bella Pepper Hot Sauce, created by Josh Leckie in Portobello Road, West London.A brilliantly tongue-in-cheek video with plenty of comedy moments, it works seamlessly as a branded content / music video hybrid.

Simon Owens directs an unconventional love story for London-based electronic duo Technology + Teamwork. And if you've never seen a love story between two trashbags, you're in for a treat...Owens' idea is essentially a simple one, executed to perfection: a pair of red plastic bin bags lipsyncing convincingly to what the director describes as "a horror version banger of an Eastern European Eurovision pop song."Shot in a realistic, 'warts and all' way - with the bin bags situated in all the places you would usually find them - the visual feels gritty yet charming, and strangely fitting to the track."On first listen I genuinely found the opening vocal shocking," says Owens."It could be a pitched-down Taylor Dayne singing a Hall and Oates tune over Belgian Techno. I had to make a video for this tune."But what? Two bin bags, one in love with another, no matter what, run over, hospitalised, and lip-syncing. Natch."Natch indeed.

The local pub turns into a nightmarish ground zero in Max Mclachlan's entertainingly ghoulish promo for Liverpool rock band STONE. The video for I Gotta Feeling is a fun gross-out trip, following a group of patrons in a pub who morph into zombified monsters, once they have partaken in the pub's interesting range of mood-altering ales.As lead singer Finlay Power bemoans the state of toxic masculinity - with biting lyrics such as 'Shout out to the writers of Peaky Blinders/You inspired the new age of wankers' - Mclachlan draws from a love of old horror movies, the practical effects literally come spewing out of the cast and band.There are noteworthy performances all round - but main character Hugo Hamlet is a true standout, completely embodying the concept and the spirit of drunk-zombie madness. This is made all the more visceral with the grainy, saturated look captured on 16mm by Owain Morgan, harking back to old Romero films and the zeitgeist that these events captured.In the end, the barmaid, who is clearly no stranger to dealing with monstrous men, splashes the one thing that can set everything straight: a glass of water."I wanted to take the concept of toxic behaviour and make it physical," explains Mclachlan. "Show it growing out from the inside of one drunk lad and spread, possessing a pub."

When young singer-songwriter Claud Mintz met Paul Rudd at a Taylor Swift concert, Claud revealed to the Avengers star that he'd written a song about him (called Supermodels). After hearing the album and loving it, Rudd then agreed to star in his next video - for A Good Thing, directed by Christina Xing.So here's Rudd, as a rather hapless postman, attempting to deliver a special package for Claud. That's just the prelude for a charming performance featuring Claud and a rapidly unravelling knitted sweater...

Fred Rowson combines the advertising and music video worlds in this comedic hybrid for Yorkshire Tea. Giving an eccentric, tea-driven spin to the traditional 'holiday' video, we see a young character (played by George Kent) packing his bags for Ibiza, choosing to take 10kg of Yorkshire Tea with him, in place of everyday essentials. Packed full of slick transitions, graphic effects and greenscreen hilarity, it's a big change of tone for the brand, and Rowson does a brilliant job in ushering in this new style, in collaboration with ad agency Lucky Generals.“My favourite ads are the ones that get really, really specific about some small detail of life, and blow it up into something epic - and the creatives at Lucky Generals absolutely nailed that in this spot," says Rowson."From the client to the creatives to my HoDs and cast, we were all on the same page about how good this could be. So this has been one of the most fun experiences I've had in commercials.” So does it qualify as a proper music video - and does that even matter?"I'm just glad to see that the language of the music video has an enduring half-life," adds Rowson. "We will never escape the radiation."

Declan McKenna is back - and also back with regular collaborator Will Hooper to make a characteristically lighthearted and offbeat video for Sympathy, with Declan on a deserted sandy beach in the company of a piano, a metal detector, and some odd-looking seagulls. Reuniting the creative relationship that brought the brilliant visuals for The Key To Life On Earth and Beautiful Faces, the video features a dreamlike narrative in a breezy beachside setting. Cue puppet seagulls, googly eyed-guitars and a metal detector narrative, all merging to form a trippy, hallucinatory seaside experience.Most crucially, it's the uplifting presence of Declan McKenna himself - as twinkly-eyed and energetic as he was when he burst onto the music scene a few years ago - but arguably with a bit more knowing maturity. He brings all of his A-game charm and charisma to this one.Safe to say that his and Will Hooper's creative relationship has resumed in brilliant fashion. They have delivered here, and then some. It's a very enjoyable addition to a growing canon of highly entertaining videos by the pair.