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Dua Lipa 'Break My Heart' by Henry Scholfield

Promonews - 8th Apr 2020

Henry Scholfield is back with Dua Lipa. Following on from his monumental UKMVA-winning videos for New Rules and IDGAF, Scholfield has created another visual feast for Break My Heart - taken from her just-released second album Future Nostalgia - utilising clever camera trickery, great choreography and perfectly stylised production design to create this epic emotional narrative.

We follow Dua on her journey as scenarios materialise and amplify the emotional state, illustrated here through fast-paced transitions and setups, mirroring the heartfelt lyrics. 

The video which was shot in Bulgaria uses a colour palette of early Almodóvar mashed up with mid 90s styling via the iridescent surreal-scapes of Japanese love hotels. Production had their work cut out with VFX, choreography, wire work, stunts - and a tilting set. The sets were built across three stages, and beautifully realised by production designer Mark Connell.

Scholfield explains: “I wanted to create something that felt like that tumble dryer of emotions when falling for someone who’s
pulling away from you. Dua’s perfomance was brilliant (as always!) taking us on her journey from vulnerable to empowered, via her playful cheeky-charming self.”

And the video, single and the album release were all brought forward, despite the Coronavirus pandemic, on Dua Lipa's command. She states: “I hope it brings you some happiness, and I hope it makes you smile, and I hope it makes you dance."

 

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Promonews - 8th Apr 2020

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Credits

Production/Creative

Director
Henry Scholfield
Producer
Javier Alejandro
Production Company
Executive Producer
Daniella Manca
Production Manager
Zoe Travica
1st AD
Sascha Marden

Camera

Director of Photography
Kaname Onoyama

Art

Production designer
Mark Connell

Wardrobe

Stylist (Artist)
Lorenzo Posocco
Stylist (Cast)
Verity May Lane
Hair
Anna Cofone
Make-up (Artist)
Samantha Lau

Choreography

Choreographer
Charm La'Donna

Editorial

Editor
Joe Guest
Editing company
Edit Producer
Nikki Porter

Grading

Colourist
Luke Morrison
Colour grade company

VFX

Post production company

Commission

Commissioner
Caroline Clayton

Misc

Production Coordinator
Daphne Do
Colour Producer
Oliver Whitworth

Other credits

Choreographer Assist

Alex Clark

Casting Director

Kharmel Cochrane Casting

Featured Dancers

Fran Dearlove, Sharon June, Robyn Laud, Louis McMiller, Haley

Monaghan, Alex Novelli, Devon Suriya, Emily Yeun

Bulgaria Team

Service Company

B2Y Productions

Line Producer

Simeon Vasilev

Production Manager

Kristin Arakchieva

Production Coordinator

Monika Spasova / Daniela Vasev

Key PA

Lyudmil Tanev

1 st AD

Yana Viktorova

1 st AC

Mladen Minev

Key Grip

Ivan Aleksandrov

Gaffer

Pavel Mitov

Local Stylist

Sergei Yordanov

Cast Makeup

Alina Manova

Cast Hair Stylist

Bilyana Borisoca

SFX Supervisor

Yovko Dogandzhiyski

Stunt Coordinator

Stanimir Stamatov

Projection Coordinator

Atanas Lalev

Bulgarian Casting Director

Mila Parousheva

VFX

No.8

VFX Producer

Barny Wright

VFX Supervisor

Jim Allen

Label

Warner Bros Records

Management

Ben Mawson, Julian Baddeley & Hannah Neaves @ Tap Management

Promonews - 8th Apr 2020

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