Promonews - 8th Apr 2020

Henry Scholfield is back with Dua Lipa. Following on from his monumental UKMVA-winning videos for New Rules and IDGAF, Scholfield has created another visual feast for Break My Heart - taken from her just-released second album Future Nostalgia - utilising clever camera trickery, great choreography and perfectly stylised production design to create this epic emotional narrative.

We follow Dua on her journey as scenarios materialise and amplify the emotional state, illustrated here through fast-paced transitions and setups, mirroring the heartfelt lyrics. 

The video which was shot in Bulgaria uses a colour palette of early Almodóvar mashed up with mid 90s styling via the iridescent surreal-scapes of Japanese love hotels. Production had their work cut out with VFX, choreography, wire work, stunts - and a tilting set. The sets were built across three stages, and beautifully realised by production designer Mark Connell.

Scholfield explains: “I wanted to create something that felt like that tumble dryer of emotions when falling for someone who’s
pulling away from you. Dua’s perfomance was brilliant (as always!) taking us on her journey from vulnerable to empowered, via her playful cheeky-charming self.”

And the video, single and the album release were all brought forward, despite the Coronavirus pandemic, on Dua Lipa's command. She states: “I hope it brings you some happiness, and I hope it makes you smile, and I hope it makes you dance."

PRO Credits

Credits

DirectorHenry Scholfield
ProducerJavier Alejandro
Executive ProducerDaniella Manca
Production ManagerZoe Travica
Production CoordinatorDaphne Do
1st ADSascha Marden
Director of PhotographyKaname Onoyama
Production designerMark Connell
Stylist (Artist)Lorenzo Posocco
HairAnna Cofone
Make-up (Artist)Samantha Lau
Stylist (cast)Verity May Lane
ChoreographerCharm La'Donna
EditorJoe Guest
Editing companyFinal Cut
ColouristLuke Morrison
Edit ProducerNikki Porter
Grade ProducerOliver Whitworth
CommissionerCaroline Clayton
Other creditsChoreographer Assist: Alex Clark Casting Director: Kharmel Cochrane Casting Featured Dancers: Fran Dearlove, Sharon June, Robyn Laud, Louis McMiller, Haley Monaghan, Alex Novelli, Devon Suriya, Emily Yeun Bulgaria Team Service Company: B2Y Productions Line Producer: Simeon Vasilev Production Manager: Kristin Arakchieva Production Coordinator: Monika Spasova / Daniela Vasev Key PA: Lyudmil Tanev 1 st AD: Yana Viktorova 1 st AC: Mladen Minev Key Grip: Ivan Aleksandrov Gaffer: Pavel Mitov Local Stylist: Sergei Yordanov Cast Makeup: Alina Manova Cast Hair Stylist: Bilyana Borisoca SFX Supervisor: Yovko Dogandzhiyski Stunt Coordinator: Stanimir Stamatov Projection Coordinator: Atanas Lalev Bulgarian Casting Director: Mila Parousheva VFX: No.8 VFX Producer: Barny Wright VFX Supervisor: Jim Allen Label: Warner Bros Records Management: Ben Mawson, Julian Baddeley & Hannah Neaves @ Tap Management

Promonews - 8th Apr 2020

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