Best of 2023:
New Directors
It's the season to be merry... and to look back at the year that will soon be over, and focus on the good stuff. And our review of 2023 gets under way with the very best new talent that we have featured on Promonews for the first time this year.
There has been a lot. So we went back to the videos we published on the website with a New Director (or New Directors) tag added - that designation that says they have not been featured here before, as a director. Then we picked out some standouts.
We have ended up with 25 directors and videos - a list that highlights the global nature of emerging talent in the medium and also a reasonably even gender mix. Also listed, our very important banner sponsors - the companies that help keep Promonews going - who were involved in the making of these videos.
Best new directors of 2023
Anne-Sofie Lindgaard
Marika Hackman - SlimeA Danish director based between Copenhagen and London, Lindgaard has directed acclaimed short films 5800 and This Is Hardcore and made her debut on Promonews with a steamy video for Marika Hackman's Slime, where a couple of female medieval knights (Hackman and friend) get it on...
Featuring
Director
Anne-Sofie LindgaardDirector's rep
Mouthpiece
Best new directors of 2023
Aus Taylor
Paris Texas - Bullet ManHe came to our attention with his incendiary video for Paris Texas's Bullet Man - mostly from the perspective of a bullet fired at a young black man by an old white redneck. Aus also directed Steve Lacy's Helmet - nominated at this year's UKMVAs - and a Paris, Texas video riffing on classic videos. Oh, and Kanye West's Donda concert film.
Featuring
Director
Aus Taylor
Best new directors of 2023
Cho Gi-Seok
Kali Uchis - I Wish You RosesThe South Korean photographer and director best known for his beautifully surreal, dreamlike images directed a transcendent, floral-inspired promo for Kali Uchis, placing her in an intimate, ethereal environment, full of flowers, soft pastel colours and seamless visual effects.
Featuring
Director
Cho Gi-Seok
Best new directors of 2023
Clemente Lohr
Maddie Ashman - I’d Rather FallClemente Lohr directed - and stars in - this video for Maddie Ashman about a boxer's winding himself up before a big fight. As we wrote on its release in June: "Blending performance, choreography and comedy, it's a delightful four minutes that explores masculinity and traditional expectations in sport, but mostly just has a whole lot of fun with a joyous dance concept."
Featuring
Director
Clemente LohrProd company
Black Dog Films
Best new directors of 2023
David Findlay
Austyn Gillette - Leaning Into Your PalmsCanadian director David Findlay has built a reputation with great short films and seems destined to progress to making features soon. His music video for skateboarder/musician Austyn Gillette has the tone of an enigmatic arthouse movie, and stars French actor Agathe Rousselle (from Titane).
Featuring
Director
David Findlay
Best new directors of 2023
Elle Brooks-Tao
Moncrieff - Young MenA rising director in commercials, this video for Irish artist Moncrieff is a great demonstration of Brooks-Tao's ability as a storyteller, in this case the powerful depiction of a young man crumbling under the weight of expectancy.
Featuring
Director
Elle Brooks-Tao
Best new directors of 2023
Erin Murray
Bambina - Anyway U Want ItHer video for Bambina caused a commotion with its satirical depiction of modern life through VR sex and use of saucy animation. And she has just followed up with a video for Dillon Francis which takes the wacky satire even further.
Featuring
Director
Erin MurrayDirector's rep
Leethal Reppin
Best new directors of 2023
Harv Frost & Dora Paphides
The Last Dinner Party - My Lady Of MercySigned to KODE as individual directors, Frost and Paphides quickly teamed up and soon after directed a couple of really strong music videos for The Last Dinner Party and Chinchilla. Proper pop videos, in fact, that show a real instinct for the medium.
Featuring
Director
Dora PaphidesDirector
Harv FrostProd company
KODEPost production company
Electric Theatre CollectiveDirector's rep
Mouthpiece
Best new directors of 2023
Iggy London
Grace Carter - Pick Your Tears UpIggy directed a visual exploration of girlhood, growing up and self-love, in his affecting promo for Grace Carter, released in February. It was the first video we featured from the award-winning filmmaker, artist and writer, whose acclaimed short films include The Uncertain Kingdom and this year's Area Boy.
Featuring
Director
Iggy LondonFilm lab
Cinelab Film and DigitalEditing company
Trim EditingColour grade company
Electric Theatre Collective
Best new directors of 2023
Jacob Erland
Rachel Chinouriri - I'm Not Perfect (But I'm Trying)Coming through the skate video-directing route - which led to an association with Palace and his pathway into making fashion films, Jake Erland's first appearance on Promonews came back in January with his video for Rachel Chinouriri's I'm Not Perfect (But I'm Trying), quickly followed a few more, including a great-looking Chinouriri video for The Hills.
Featuring
Director
Jacob Erland
Best new directors of 2023
Jai Moseley
Skinny Pelembe - Don't Be AnotherzIn his video for Skinny Pelembe's Don't Be Another, Jai Moseley introduces us to Hilario, a migrant farm worker in California who is struggling to adjust to the extreme demands of his new life. It's a very resonant work, astute and humane, and we await to see what comes next for this young director with great interest.
Featuring
Director
Jai MoseleyProd company
SMUGGLER
Best new directors of 2023
Jamie Shipson-Mourn
Hannah Georgas - Fake HappyLondon-based director-photographer debuted on Promonews in July with his heartfelt video for Canadian artist Hannah Georgas, which follows a scraggly white character stuck in a sombre loop of searching for meaning and connection, but unable to find it.
Featuring
Director
Jamie Shipson-Mourn
Best new directors of 2023
Jensen Noen
Falling In Reverse - Watch The World BurnVideos for Falling In Reverse and Bring Me The Horizon - both jawdropping - show that Ukrainian director Noen has a big career ahead of him, probably making blockbuster action movies.
Featuring
Director
Jensen NoenProd company
UnderWonderDirector's rep
Free Agent UK
Best new directors of 2023
Jim Longden
Jaxxon D Silva - Crack In The MaskNew Prettybird UK signing Jim Longden demonstrated he is a very resourceful filmmaker in his second video for Jaxxon D Silva, and first on Promonews, with the artist assuming different characters and personalities in an cell-like space.
Featuring
Director
Jim LongdenProd company
Prettybird
Best new directors of 2023
Katharina Hingst
Marina Satti - TucutumParis-based director Katharina Hingst presented a witty and gritty celebration of Greek culture in her marvellous promo for Greek pop star Marina Satti's infectious Tucutum - and tapped into her own Greek heritage.
Featuring
Director
Katharina HingstDirector's rep
Leethal Reppin
Best new directors of 2023
Lubos Vacke
dné 'Traps In My Feed'Lubos Vacke directed an enigmatic, and beautifully cinematic promo for Czech musician dné, set on a Prague city train. The video was nominated at Best Alternative Newcomer this year's UKMVAs.
Featuring
Director
Lubos Vacke
Best new directors of 2023
Mattias Russo Larsson
Saint Levant - NailsLA-based director-photographer Mattias Russo Larsson directed an outstanding music video for Palestinian/French/Algerian/Serbian artist Saint Levant - featuring former adult actress and activist Mia Khalifa.
Featuring
Director
Mattias Russo Larsson
Best new directors of 2023
Renee Maria Osubu
Jords - Dirt In The DiamondThe first work we have featured by Renee Maria Osubu is the ambitious three track short film Dirt In The Diamond for UK hiphop artist Jords. This is a story of a grieving family within the context of the wider Black British experience, and a great achievement.
Featuring
Director
Renee Maria OsubuProd company
SomesuchColour grade company
Electric Theatre Collective
Best new directors of 2023
Sayna Fardaraghi
Tom Grennan - HereBritish-Iranian director Sayna Fardaraghi put the full spectrum of human emotion on display in her video for Tom Grennan's Here.
Featuring
Director
Sayna FardaraghiProd company
ForeverColor grade company
Electric Theatre Collective
Best new directors of 2023
Shapxo
Michelle Andrade - Na SamotiAnother young Ukrainian director bursting with talent and resourcefulness, who came to our attention with his video for Ukranian artist Michelle Andrade, and has since made a breakthrough with his David Guetta video featuring Ayra Starr and Lil Durk.
Featuring
Director
Shapxo
Best new directors of 2023
Tajana Tokyo
FLO ft Missy Elliott - Fly GirlHaving worked on a big Apple campaign for this year's Superbowl, Tajana Tokyo's first video on Promonews was also a big statement for London girl group FLO - paying tribut to, and featuring hiphop icon Missy Elliott.
Featuring
Director
Tajana TokyoProd company
Somesuch
Best new directors of 2023
Tom Furse
Strabe - All My HeartFormerly in The Horrors, Tom Furse is now an AI animator who has the jump on a few others in terms of harnessing the technology to make relevant visuals for artists. It started with Strabe's All My Heart and not surprisingly he has been much in-demand ever since, for the likes of Camelphat and Hudson Mohawke.
Featuring
Director
Tom Furse
Best new directors of 2023
Vic Lentaigne
Romy - Enjoy Your LifeCreative director and partner of Romy has led to Vic Lentaigne directing two affecting videos for the xx singer's solo project. The recent (and rather brilliant) She's On My Mind, was preceded by Enjoy Your Life.
Featuring
Director
Vic LentaignePost production company
DOMA
Best new directors of 2023
William Markarian-Martin
Cool Company - Know It's RealFeaturing
Director
William Markarian-Martin
Best new directors of 2023
Will Wightman
PETA - Shop To Save LivesWill Wightman's first ad, for PETA, following his acclaimed 'EDM Musical' Heart Failure. Read our recent interview with Will here.
Featuring
Director
Will WightmanProd company
Blink