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Best of 2023:
New Directors

It's the season to be merry... and to look back at the year that will soon be over, and focus on the good stuff. And our review of 2023 gets under way with the very best new talent that we have featured on Promonews for the first time this year.

There has been a lot. So we went back to the videos we published on the website with a New Director (or New Directors) tag added - that designation that says they have not been featured here before, as a director. Then we picked out some standouts.

We have ended up with 25 directors and videos - a list that highlights the global nature of emerging talent in the medium and also a reasonably even gender mix. Also listed, our very important banner sponsors - the companies that help keep Promonews going - who were involved in the making of these videos.

Best new directors of 2023

Anne-Sofie Lindgaard

Marika Hackman - Slime

A Danish director based between Copenhagen and London, Lindgaard has directed acclaimed short films 5800 and This Is Hardcore and made her debut on Promonews with a steamy video for Marika Hackman's Slime, where a couple of female medieval knights (Hackman and friend) get it on...

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  • Director

    Anne-Sofie Lindgaard
  • Director's rep

    Mouthpiece

Best new directors of 2023

Aus Taylor

Paris Texas - Bullet Man

He came to our attention with his incendiary video for Paris Texas's Bullet Man - mostly from the perspective of a bullet fired at a young black man by an old white redneck. Aus also directed Steve Lacy's Helmet - nominated at this year's UKMVAs - and a Paris, Texas video riffing on classic videos. Oh, and Kanye West's Donda concert film.

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Best new directors of 2023

Cho Gi-Seok

Kali Uchis - I Wish You Roses

The South Korean photographer and director best known for his beautifully surreal, dreamlike images directed a transcendent, floral-inspired promo for Kali Uchis, placing her in an intimate, ethereal environment, full of flowers, soft pastel colours and seamless visual effects.

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Best new directors of 2023

Clemente Lohr

Maddie Ashman - I’d Rather Fall

Clemente Lohr directed - and stars in - this video for Maddie Ashman about a boxer's winding himself up before a big fight. As we wrote on its release in June: "Blending performance, choreography and comedy, it's a delightful four minutes that explores masculinity and traditional expectations in sport, but mostly just has a whole lot of fun with a joyous dance concept."

Featuring

Best new directors of 2023

David Findlay

Austyn Gillette - Leaning Into Your Palms

Canadian director David Findlay has built a reputation with great short films and seems destined to progress to making features soon. His music video for skateboarder/musician Austyn Gillette has the tone of an enigmatic arthouse movie, and stars French actor Agathe Rousselle (from Titane).

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Best new directors of 2023

Elle Brooks-Tao

Moncrieff - Young Men

A rising director in commercials, this video for Irish artist Moncrieff is a great demonstration of Brooks-Tao's ability as a storyteller, in this case the powerful depiction of a young man crumbling under the weight of expectancy.

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Best new directors of 2023

Erin Murray

Bambina - Anyway U Want It

Her video for Bambina caused a commotion with its satirical depiction of modern life through VR sex and use of saucy animation. And she has just followed up with a video for Dillon Francis which takes the wacky satire even further.

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Best new directors of 2023

Harv Frost & Dora Paphides

The Last Dinner Party - My Lady Of Mercy

Signed to KODE as individual directors, Frost and Paphides quickly teamed up and soon after directed a couple of really strong music videos for The Last Dinner Party and Chinchilla. Proper pop videos, in fact, that show a real instinct for the medium.

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Best new directors of 2023

Iggy London

Grace Carter - Pick Your Tears Up

Iggy directed a visual exploration of girlhood, growing up and self-love, in his affecting promo for Grace Carter, released in February. It was the first video we featured from the award-winning filmmaker, artist and writer, whose acclaimed short films include The Uncertain Kingdom and this year's Area Boy.

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Best new directors of 2023

Jacob Erland

Rachel Chinouriri - I'm Not Perfect (But I'm Trying)

Coming through the skate video-directing route - which led to an association with Palace and his pathway into making fashion films, Jake Erland's first appearance on Promonews came back in January with his video for Rachel Chinouriri's I'm Not Perfect (But I'm Trying), quickly followed a few more, including a great-looking Chinouriri video for The Hills.

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Best new directors of 2023

Jai Moseley

Skinny Pelembe - Don't Be Anotherz

In his video for Skinny Pelembe's Don't Be Another, Jai Moseley introduces us to Hilario, a migrant farm worker in California who is struggling to adjust to the extreme demands of his new life. It's a very resonant work, astute and humane, and we await to see what comes next for this young director with great interest.

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Best new directors of 2023

Jamie Shipson-Mourn

Hannah Georgas - Fake Happy

London-based director-photographer debuted on Promonews in July with his heartfelt video for Canadian artist Hannah Georgas, which follows a scraggly white character stuck in a sombre loop of searching for meaning and connection, but unable to find it.

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Best new directors of 2023

Jensen Noen

Falling In Reverse - Watch The World Burn

Videos for Falling In Reverse and Bring Me The Horizon - both jawdropping - show that Ukrainian director Noen has a big career ahead of him, probably making blockbuster action movies.

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Best new directors of 2023

Jim Longden

Jaxxon D Silva - Crack In The Mask

New Prettybird UK signing Jim Longden demonstrated he is a very resourceful filmmaker in his second video for Jaxxon D Silva, and first on Promonews, with the artist assuming different characters and personalities in an cell-like space.

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Best new directors of 2023

Katharina Hingst

Marina Satti - Tucutum

Paris-based director Katharina Hingst presented a witty and gritty celebration of Greek culture in her marvellous promo for Greek pop star Marina Satti's infectious Tucutum - and tapped into her own Greek heritage.

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Best new directors of 2023

Lubos Vacke

dné 'Traps In My Feed'

Lubos Vacke directed an enigmatic, and beautifully cinematic promo for Czech musician dné, set on a Prague city train. The video was nominated at Best Alternative Newcomer this year's UKMVAs.

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Best new directors of 2023

Mattias Russo Larsson

Saint Levant - Nails

LA-based director-photographer Mattias Russo Larsson directed an outstanding music video for Palestinian/French/Algerian/Serbian artist Saint Levant - featuring former adult actress and activist Mia Khalifa.

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Best new directors of 2023

Renee Maria Osubu

Jords - Dirt In The Diamond

The first work we have featured by Renee Maria Osubu is the ambitious three track short film Dirt In The Diamond for UK hiphop artist Jords. This is a story of a grieving family within the context of the wider Black British experience, and a great achievement.

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Best new directors of 2023

Sayna Fardaraghi

Tom Grennan - Here

British-Iranian director Sayna Fardaraghi put the full spectrum of human emotion on display in her video for Tom Grennan's Here.

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Best new directors of 2023

Shapxo

Michelle Andrade - Na Samoti

Another young Ukrainian director bursting with talent and resourcefulness, who came to our attention with his video for Ukranian artist Michelle Andrade, and has since made a breakthrough with his David Guetta video featuring Ayra Starr and Lil Durk.

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Best new directors of 2023

Tajana Tokyo

FLO ft Missy Elliott - Fly Girl

Having worked on a big Apple campaign for this year's Superbowl, Tajana Tokyo's first video on Promonews was also a big statement for London girl group FLO - paying tribut to, and featuring hiphop icon Missy Elliott.

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Best new directors of 2023

Tom Furse

Strabe - All My Heart

Formerly in The Horrors, Tom Furse is now an AI animator who has the jump on a few others in terms of harnessing the technology to make relevant visuals for artists. It started with Strabe's All My Heart and not surprisingly he has been much in-demand ever since, for the likes of Camelphat and Hudson Mohawke.

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Best new directors of 2023

Vic Lentaigne

Romy - Enjoy Your Life

Creative director and partner of Romy has led to Vic Lentaigne directing two affecting videos for the xx singer's solo project. The recent (and rather brilliant) She's On My Mind, was preceded by Enjoy Your Life.

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Best new directors of 2023

William Markarian-Martin

Cool Company - Know It's Real

Featuring

PETA - Shop To Save Lives

Best new directors of 2023

Will Wightman

PETA - Shop To Save Lives

Will Wightman's first ad, for PETA, following his acclaimed 'EDM Musical' Heart Failure. Read our recent interview with Will here.

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Promonews' Best of 2023

View more 'Best of' Promonews