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Grace Carter 'Pick Your Tears Up' by Iggy London

Rob Ulitski - 28th Feb 2023

Iggy London directs a visual exploration of girlhood, growing up and self-love, in his affecting promo for Grace Carter. 

The video for Pick Your Tears Up contains several intimate portrait vignettes of Carter and her friends, capturing them in a transitory, poignant manner. 

Carefully blending character study and an abstract, elevated aesthetic, the video exists somewhere between a music video and documentary, and is instantly captivating and moving. 

A beautiful complement to the track, which perfectly visualises an intangible, yet universal, set of emotions. 

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Rob Ulitski - 28th Feb 2023

Tags

  • New Director
  • Pop
  • R&B
  • poignant
  • Youth
  • Self Love
  • Documentary
  • Performance
  • aesthetic

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Credits

Production/Creative

Director
Iggy London
Producer
George Telfer
Production Company
Executive Producer
Shelley Jones
Production Manager
Lallie Doyle
1st AD
Sam Barnham

Camera

Director of Photography
Christian Huck
Focus Puller
Emmy Robinson
2nd AC
Ada Wesolowska
Film Lab

Art

Production designer
Elena Isolini

Wardrobe

Stylist
Verity May Lane
Hair
Tiffane Williams
Make-up
Maya Man

Casting

Casting director
Jinjo Casting

Editorial

Editor
Ed Hanbury
Editing company

Grading

Colourist
Jason Wallis
Colour grade company

Rob Ulitski - 28th Feb 2023

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