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Grace Carter 'Pick Your Tears Up' by Iggy London

Rob Ulitski - 28th Feb 2023

Iggy London directs a visual exploration of girlhood, growing up and self-love, in his affecting promo for Grace Carter. 

The video for Pick Your Tears Up contains several intimate portrait vignettes of Carter and her friends, capturing them in a transitory, poignant manner. 

Carefully blending character study and an abstract, elevated aesthetic, the video exists somewhere between a music video and documentary, and is instantly captivating and moving. 

A beautiful complement to the track, which perfectly visualises an intangible, yet universal, set of emotions. 

Tags

  • New Director
  • UKMVAs 2023 nominee
  • Pop
  • R&B
  • Poignant
  • Youth
  • Self Love
  • Documentary
  • Performance
  • Aesthetic

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Credits

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Production/Creative

Director
Iggy London
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Film Lab

Art

Production designer

Wardrobe

Stylist
Hair
Make-up

Casting

Casting director

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

Rob Ulitski - 28th Feb 2023

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