Iggy London directs a visual exploration of girlhood, growing up and self-love, in his affecting promo for Grace Carter. The video for Pick Your Tears Up contains several intimate portrait vignettes of Carter and her friends, capturing them in a transitory, poignant manner. Carefully blending character study and an abstract, elevated aesthetic, the video exists somewhere between a music video and documentary, and is instantly captivating and moving. A beautiful complement to the track, which perfectly visualises an intangible, yet universal, set of emotions.
Rob Ulitski - 3 months ago