Andy Mihov directs a vibrant studio-based promo for Erire, focussing on the charisma of the singer. Vibrant backgrounds and minimalist art direction set the tone for the All Night Long video, which is built around the artist's assured performance style and no-nonsense attitude, classily shot by DoP Suki Mok. Snapshots of lifestyle footage out and about with friends - and the inclusion of Erire's daughter Taga as the main dancer in the piece - add an intimate vibe to the concept, and a freshness to the aesthetic.

Edie Amos directs a joyful celebration of life, in her promo for Sam Ryder's More, featuring celebrated photographer Derek Ridgers.The uplifting promo intertwines Ryder's ebullient performance of the song with a look at Ridgers, a photographer with nearly 50 years experience as a street and portrait photographer, and who made a particular impact chronicling late 20th century underground club culture.Through the video Ridgers takes portraits of a number of strangers, with Amos's filming of the process and the resulting photos forming an important part of the multi-format montage in the video.Toeing the line between documentary and music promo, the video has an overarching message of enjoying life and holding onto all of the best moments with family and friends.

Alexander Preston directs an old-school, visceral day-in-the-life promo for The Cribs.Celebrating twenty years of being an uncompromising indie powerhouse, Swinging At Shadows has the sense of a band emerging after a lengthy absence with renewed vigour. The festival location and documentary vibes feel authentic and exciting, whilst the 8mm shooting format adds a real raw edge to the footage. Most importantly, the video is a sure sign that The Cribs are still loving a life of rock 'n roll!

Fantasy and reality collide in Louise De Nexon's film Somewhere In The Middle, featuring French experimental musician Ben Draghi. In the film, Draghi reflects on the ways in which he achieves self-exploration, as he is captured through a fantastical, ethereal lens. From lounging in bed in his underwear, to wearing demonic contact lenses and garish clothes in an empty theatre, projections of different characters appear as apparitions, before dissolving back into Draghi's imagination. The film is set up as a portrait with an aim to explore the different facets of the artist's identity, and De Nexon achieves this with absolute flair and craft.

Above Ground directs a poetic promo for Lord Apex's Speak For Yourself.Shot in the director's trademark docu-street aesthetic, the video finds Lord Apex in the middle of Paris, in a series of setups which feel intimate and spontaneous, reflecting life and the world that surrounds us. The analogue textures fit the minimalist soundcapes of the track, and reflect a sense of authenticity that is present both in the artist's character and the patchwork narrative in this project.

Big Zuu and Mae Muller reflect on their creative journeys in the uplifting video for I Did It, directed by Kelvin Jones. Featuring real friends and family, the video is a celebration of how far the charismatic pair of artists have come in the face of adversity, and how their relationships have helped get them to where they are today. Intercutting doc-style portraits with laidback performance vignettes inside an opulent venue, the lowkey concept combines top-notch production values with a sense of authenticity and realism. It's excellent work that leaves a lasting impression."We wanted to portray and involve everyone in the video that inspired Zuu and Mae - all inspired by the term 'Give them their flowers'," explains Kelvin Jones. "This video is a step towards the image I want to maintain and expand upon when it comes to my visual content compared to my other pieces. Very proud of this video. Love to everyone who came through and got involved."

KC Locke directs a very personal take on his and Bugzy Malone's hometown, in the affecting promo for Welcome To The Hood, featuring Emeli Sandé.Exploring the lives of a multitude of characters in the city, the film interweaves vignettes which focus on the struggles and realities of everyday life - including drugs, politics, police, family breakdown and the North-South divide. Completely engrossing and emotional, the documentary-style cinematography and clever storytelling come together to form a true piece of art. It's a must-watch.

Through the eyes of cellist Malcolm Parson, Stuart McIntyre and Mike Weir's film Late Nights, allows us to witness the bustling landscape and hustle of its patrons who keep New York City going every night - even in Covid times.The idea for the film came from Parson's own experience walking through the city and witnessing its truly unique life and rhythm, especially during Covid. With that in mind, Stuart McIntyre took an approach that felt personal to the city by using the style of great local street photographers like Gordon Parks, Ray DeCarava and Saul Leiter who captured the honest personality of the city in extraordinary ways. He felt this would bring out a perspective embedded in the landscape and people.Because of Covid, Stuart couldn't travel to NYC and direct it in-person, so he asked a young New York City filmmaker Mike Weir to co-direct with him. Mike got his two cinematographer friends, Marcus Lewis and Wayn Reid, and with some 16mm film, a digital video camera, a film still camera, they wandered into the New York City they knew ready to capture the randomness of the night.The result is an intimate, observational document of NYC during a period that is unique in our lifetimes.