Nick Griffiths directs a rousing promo for Working Men’s Club frontman Sydney Minsky Sargeant.

Against the vast, winding landscapes of North Wales, the video for Long Roads traces two friends on a motorcycle journey, capturing the exhilaration of the open road, the fleeting connections with strangers, and the quiet beauty of sharing the ride.

Steeped in the spirit of 1960s road narratives - from Easy Rider to Danny Lyon’s seminal book The Bikeriders - and drawing from the enduring motorcycle culture of Wales, the video unfolds as both a celebration of freedom and a portrait of community, brought to life by a cast of Welsh bikers led by Edie Ashley and Billy Norton. 

A stirring, introspective slice of life, it's a beautiful visual elevated by DoP Luke Dryden's naturalistic cinematography and a calming, meditative pace to the edit.