Samuel Douek directs an intriguing guerilla-shot visual for Baby Queen, played out in reverse.

This seemingly doc-style video for Ride Or Die captures Bella Latham, aka Baby Queen, on her progress through the bars, highways and hotels in New York, in intimate close-up. Initially the fact this is happening in reverse is a device that provides an additional dimension to the emphasis on lo-fi portraiture.

That changes when, finally, Douek plays his ace - a shock reveal that is a very effective jolt into full narrative. After that, we're all looking at Baby Queen in a completely different way...