This PSA for PETA, the charity for the prevention of cruelty to animals, skirts a very fine line between comedy and horror and does so brilliantly. Will WIghtman's film takes the satirical form of an educational TV show for young children. The giddily happy young female presenter - played by Jessie Cave - has her world turned upside down by the farm animals she meets in the studio. 

It's Wightman's commercial debut since his award winning university short Heart Failure (which he wrote, directed and composed) blew up last year. Similarly, the 23 year old directed, co-wrote and composed this film for PETA, with additional composition from String & Tins.

This powerful and memorable video is part of PETA’s ongoing work to re-educate the public about using animal products in fashion. It offers an unflinching explanation of how clothes are really made and the consequences for the animals involved. However, the campaign ends with a message of hope, asking the audience to: “Shop like their lives depend on it”.

“This project was all about tone for me; combining a tongue-in-cheek sense of humour with these intense emotional beats felt like an amazing way to talk about this subject in a new and impactful way," says Wightman. "I feel insanely lucky to have worked on such an important project and to do so alongside such an outstanding group of creative and technical minds. No one does it like BlinkInk.”