Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Maddie Ashman 'I’d Rather Fall' by Clemente Lohr

Rob Ulitski - 26th June 2023

Clemente Lohr directs - and stars in - a completely unexpected and refreshing promo for Maddie Ashman. 

The video for I'd Rather Fall opens in a boxing changing room, just moments before a fighter is set to go out and fight. His trainer is trying to rile him up, talking about it being his 'last fight', and making it count. 

It quickly switches gears from Rocky to Sia's Chandelier, as Lohr performs one of the best pre-match rituals ever committed to screen, lipsyncing to Ashman's I'd Rather Fall. 

Blending performance, choreography and comedy, it's a delightful four minutes that explores masculinity and traditional expectations in sport, but mostly just has a whole lot of fun with a joyous dance concept. 

Featured sponsors

Rob Ulitski - 26th June 2023

Tags

  • Comedy
  • New Director
  • Pop
  • Performance
  • Choreography
  • Masculinity
  • Boxing
  • Changing Room
  • Expectations

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Clemente Lohr
Production Company
Assistant and BTS
Lucas Troadec
Runner
Alvin Chu

Camera

Director of Photography
Toby Elwes
1st AC
Tom Francome

Lighting/Grip

Gaffer
Linda Wu

Choreography

Choreography
Will Osborne

Casting

Lead actor
Clemente Lohr
Trainer
Nicholas Rosa

Misc

Hair & Make-up (Artist)
Julia Bird

Other credits

Coach

Frank Skully

Rob Ulitski - 26th June 2023

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video