A local crime lord goes on a spending spree in a South London Market in Fred Rowson's very watchable guerilla-style vid for Marshall F's Money Waster.
Joe Goddard 'Lose Your Love' by Fred Rowson
Fred Rowson takes us on a journey through the centre of the spirit in this bizarre and hilarious video for Hot Chip's Joe Goddard.
Following the burgeoning UFO-hunting spiritualist cult of 'Colour Spectrum' and some of their meetings and religious materials is an experience unto itself. Mixing VHS footage from the cult-founder in with modern day practices (bizarre rituals, outfits and custom a-plenty) are taken to the general public, who are completely baffled. A very comical look at how deeply unsuccessful a British equivalent of Heaven's Gate would be.
"I felt so sure that Lose Your Love had to be about a Catford-based, UFO-worshipping cult called Colour Spectrum that my treatment for the video amounted to a passive-aggressive ransom note, addressed to Joe Goddard ("Hi Joe!"), which I glued together and photocopied several times, in order to make it feel as 'authentic' as possible. The document ended with a long list of instructions, telling him what to do if he had any thoughts on the concept. These steps involved writing his thoughts down, tearing the paper into small pieces, eating it, then lighting some incense and meditating until I could receive his thoughts.
"Luckily, Johnny at Domino decided that it was okay to pass this along and, even more luckily, Joe got the joke. After that, beginning to end, this was one of the most enjoyable jobs I've done, working with my favourite people - Corin Taylor, Ryan Beck, Paul Ozgur, Hannah Hopkins, Holly Blakey, Emma Croft, Chris Bristow, Lucie Red, Kharmel Cochrane and many, many more - to create something that we all thought might be funny.
"I hope everyone else thinks so too; if you want to truly enhance your viewing experience, try lighting a joss stick while you watch, and take pleasure in the fact that this is the only music video you'll see this year with a main character called Störm. Namaste.”
|Production Company||Colonel Blimp|
|Executive Producer||Paul Weston|
|Head of Music Video||Richard Grewe|
|Production Manager||Jack Bingham|
|Production Assistant||Abi Jones|
|Casting director||Kharmel Cochrane|
|1st AD||Kerry Green|
|Director of Photography||Paul Özgür|
|1st AC||Toby Goodger|
|Art Director||Lucie Red|
|Art Department Assistant||Esther Theaker|
|Wardrobe Assistant||Rachel S Owen|
|Sound design||Patch Rowland|
|Editing company||Final Cut|
Blink MD James Studholme's sideline as leader of shambly folk-bluegrass outfit Police Dog Hogan has led to notable videos by Blink and Colonel Blimp directors - but surely none better than …
Dream-team Bree Runway and Fred Rowson continue their ambitious collaboration with this second, pointed foray into the world of 'Crackney'.
Fred Rowson's video for Bree Runway is an all-too-believeable story of exploitation of young female talent in the pop industry, with a righteous side-order of revenge.
Forever have signed LA-based director Danica Kleinknecht for representation for music videos …
COMPULSORY have announced an addition to their director's roster in the first days of 2020, with …
BUG are presenting two new shows of the best of music video creativity at the BFI Southbank in …
Andy Morahan and Wham! have given us something special this Christmas. On the 35th anniversary …
Caviar have announced the addition of acclaimed Mexican/Spanish directing duo Los Pérez to their …
2020 Grammy Award nominees have been announced, ahead of the show itself to be held …