Ben Ngondo-Cooke directs a sweaty fever dream for Joe Bayley & The Steady Letters.In the video for Make You Sweat, an exercise video seeps into reality and turns mundane life into a toxically positive nightmare.We've all been guilty of swapping a workout for a day in front of the sofa, but for Joe Bayley, the nightmare is only just beginning when the trainer from the video transitions into our world. Exploring the demands our media-induced anxiety can place on us to be perfect at all times at all costs, the video feels part horror film, part boring day in corporate Hell. The whimisical performances and physical comedy bring a brash humour to the video, creating a perfect balance of message and concept.

Tanmay Chowdhary visualises a poignant promo for Young The Giant.The dreamlike concept explores aspiration, family and sacrifice, in a beautiful series of multiformat vignettes. The use of vintage homemade footage and crisp, contemporary setups highlights the themes of the visual, and creates a thought-provoking contrast throughout. "The film is an experimental interlace of hyperrealities - all of which merge through the brown gaze on the pursuit of the American Dream, reflecting and questioning the journey away from the roots," explains Tanmay Chowdhary. "Flowing between the timelines of VHS footage captured by Sameer’s father - documenting his life from a baby to an adult - and dreamlike recreations of portraits of the South Asian diaspora on the shores of the abandoned Salton Sea, the film is a homage to the sacrifices made by first generation immigrants who moved West to provide a better future for their families."The film was created by an all-brown cast and crew, and it was the first time we experienced that in America."

Garciathegreat directs a relaxed performance promo for Ashbeck. We see the artist reach new heights - quite literally - as he performs atop a multistorey car park, captured by both CCTV and a high-end camera. The video is playful in it's cinematography, using interesting compositions, textural overlays and a dynamic colour palette to elevate the aspirational vibes. The colour grade adds a chromatic final polish to the project, and adds a nostalgic, glossy sheen to the visuals.

Krishna Muthurangu directs a lo-fi promo for Everything Everything's Jennifer - the first release from their new album - with a teenage cast performing in place of the group. The unexpected visual treatment - which is shot to look like a vintage VHS recording - intercuts between the teenage group's performance and home video snapshots of them out and about exploring, and feels refreshingly authentic from start to end. The track is taken from new album Raw Data Feels, for which the band used a custom artificial intelligence to help write the lyrics and design the cover art, from selected information inputted into it. The contrast of this cutting edge technology and the choice to make this video feel familiarly warm and nostalgic is a very interesting one, and offers a different perspective to the project.