Ben Ngondo-Cooke directs a sweaty fever dream for Joe Bayley & The Steady Letters.

In the video for Make You Sweat, an exercise video seeps into reality and turns mundane life into a toxically positive nightmare.

We've all been guilty of swapping a workout for a day in front of the sofa, but for Joe Bayley, the nightmare is only just beginning when the trainer from the video transitions into our world. 

Exploring the demands our media-induced anxiety can place on us to be perfect at all times at all costs, the video feels part horror film, part boring day in corporate Hell. The whimisical performances and physical comedy bring a brash humour to the video, creating a perfect balance of message and concept.