MISFYA self-directs the choppy, chromatic promo for Coz I'm That Motherf*ckin'.The chaotic, blue and orange-tinged visual blends graphic textures and retrofuturistic fonts to create something fast-paced and flashy, which is elevated by the turbulent close-ups and jump cuts. The finale teases a glimpse of what's to come next in the artist's project.

Rob Thorogood directs an invigorating promo for Mild Orange.The video for Aurora follows the New Zealand band on the European Leg of their World tour, and captures the chaotic routine of being on the road, from a fly-on-the-wall perspective. Shot mostly on 16mm film, the video was shot across Paris, Amsterdam, Zurich, Vienna, Budapest and Warsaw, and embodies what a Mild Orange show is like in the flesh - euphoric, frenetic and utterly intoxicating. The textural filmic aesthetic perfectly complements the electric energy on stage, whilst the stripped back concept gives us an insight into the band and their journey along the way. Great stuff.

Samuel Ibram and Jake Erland direct an abstract vision for Shygirl. The ethereal video for Poison (Club Shy Mix) presents an amalgamation of textures and close-up performance shots, cut in a hypnotic, captivating fashion. The ice-cold aesthetic creates a dreamy, otherworldly vibe, and a focus on patterns and repetition elevates the bewitching quality of the visuals.

Cristina Streciwik directs a frenetic promo for Brazilian artist Duda Beat. Alongside creative director Marcelo Jarosz, Streciwik pays homage to the world of 80's VHS horror movies, with a romanticised, high-fashion twist. Hopping between gritty analogue textures and slick performance footage, the video is imbued with the chaotic sensibilities of public access television, harking back to the days of hotline ads, text overlays and truly strange conceptual television. “It’s an energetic song, kind of hypnotic, so we decided to bring some kind of edginess to the editing and footage textures, all done with analog system of image capture," Streciwik mentions. “It all started with the live concerts. We were working on the backdrops for Duda’s new show, when we decided to turn it to a music video, as the images were so meaningful and strong," Jarosz adds. The result is a mix of visual languages, disrupted and re-invented. It’s like to walk-in in a pop-store with a cutting edge architecture where you find dozens of weird home videos to delight yourself. It’s that contemporary flavor with a vintage touch.

Ben Brook directs a hyperactive performance promo for Gretel Hänlyn.Opening with a hypnotic jumble of blurred streetlights and abstract light patterns, the video soon launches into a hypnotic celebration of nighttime adventure.Intercutting glitchy performance setups - captured via several close-proximity angles, to create a jittery, experimental style - and overhead cutaways of roads and landscapes, the video exudes a palpable energy throughout, and is elevated further by Hänlyn's feisty performance. The oversaturated colour palettes and gritty textures further enhance the concept, and add a grimy, raw feel to the aesthetic.

Andy Mihov directs a contemplative promo for London-based singer Elena Flury. Shot across London over a couple of nights, the video for Burning Questions presents a romanticised evening in the lives of three friends who are all on the cusp of transformative moments in their lives – big and small.As the night goes on, you can feel that the space growing between Elena and them. It’s a friendship that she knows will end and maybe one day soon… But not just yet.The use of textural overlays and glitchy effects adds a nostalgic flair to the visual, whilst the core performances anchor the themes of the track and concept."It was a small but incredible crew from production to post, all absolutely stellar people, who went above and beyond for the project." Mihov mentions. "It was a really great experience to work with our young actors, all fresh out of the Giles Foreman Centre for Acting. They really put in a lot of hard work to meet the demands of the shoot. My journey as a director began in theatre and it’s always a beautiful experience getting to collaborate with actors."

Will Dohrn directs an absorbing promo for Mura Masa featuring Danish artist Erika De Casier.The video for e-motions - from the UK DJ producer's new album - sees De Casier alone in several dreamlike vignettes, as the video reveals a gently surreal world with 3D simulations, projection mapping and infrared cameras. And where she gets to a ride a silver jet-ski across a satin sea. Shot on 16mm by DoP Jack Exton, the video has a gorgeous analogue texture and feel, which contrasts nicely with the slick chrome art direction and surfaces. Innovative whilst remaining intimate, Dohrn blends nostalgia and futuristic vibes in a masterful way.

Anton Califano directs a reflective promo for up and coming pop artist Olivia McBeth. The understated performance setups are tinged with a sense of confrontation, as McBeth and three friends take turns staring directly into the lens, as if the viewer is being talked to directly, which makes the project feel intimate and relatable. The video is full of soft textures and striking compositions, jumping between different landscapes and locations to create an almost dreamlike vibe throughout.