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Regard ft Years And Years 'Hallucination' by Sophia Ray

Rob Ulitski - 15th Mar 2022

It's a dance to the death in Sophia Ray's blinding promo for Regard, featuring Olly Alexander of Years And Years. 

The video places Olly as an apprehensive contestant at the centre of a dance marathon, where he has to sweat, pant, dive and dance his way to an exhausted victory - all driven by Meshach Henry's trailblazing choreography. Meanwhile, Regard lingers as a mysteriously sinister driving force behind the scenes of this dark competition.

"The concept for the video was inspired by the 1969 Sydney Pollack film They Shoot Horses Don't They," explains Sophia Ray. "We wanted to take the themes from this cult classic and then give the video our own creative spin on them, setting it in a contemporary, perplexing, dystopian space."

The video is a tour de force of creativity, wrapped in vibrant layers of choreography, post-apocalyptic styling and futuristic art direction, and emanates a minacious yet playful tone throughout. There is certainly a nod to Squid Game in there too. 

"It was such a pleasure collaborating with Olly again - as always - and really fun getting the opportunity to work on set with Regard," Ray continues. "It was great to showcase two totally different characters in the video when it came to both artists' involvement in the narrative. It was a labour of love from the whole team to bring this one together - and I am so grateful for the team's hard work."

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Rob Ulitski - 15th Mar 2022

Tags

  • Pop
  • Performance
  • Vibrant
  • Dystopian
  • Choreography
  • Dance
  • The Shoot Horses Don't They

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Credits

Production/Creative

Director
Sophia Ray
Producer
Ayomide Alli
Production Company
Executive Producer
Mayling Wong
Production Manager
Aidan Robert Brooks

Camera

Director of Photography
Nikita Popkov
Focus Puller
Karl Hui
2nd AC
Nina Mangold
Steadicam
Beau Pritchard James

Lighting/Grip

Gaffer
Hélio Ribeiro
Best Boy
Sebastian Nowell

Art

Production designer
Ash Halliburton
Art Director
Max Roach

Wardrobe

Stylist
Kiera Liberati
Stylist
Letizia Maria Allodi
Stylist
Nick Royal
Hair & Make-up
Coco Hirani
Hair
Ryo Narushima
Make-up
Joe Brooks

Choreography

Choreographer
Meshach Henry

Editorial

Editor

Grading

Colourist
Richard Fearon
Colour grade company
Black Kite Studios

VFX

VFX
Immersefx
Post production company
Immersefx
Post Producer
Jordan Markov

Agent

Director's Representation

Commission

Commissioner
Kat Cattaneo
Label
Ministry of Sound

Misc

Colour Producer
Jade Denne

Rob Ulitski - 15th Mar 2022

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