Post Producer

Jordan Markov

It's a dance to the death in Sophia Ray's blinding promo for Regard, featuring Olly Alexander of Years And Years.&nbsp;The video places Olly&nbsp;as an apprehensive contestant&nbsp;at the centre of a dance marathon, where he has to sweat, pant, dive and dance his way to an exhausted victory - all driven by Meshach Henry's trailblazing choreography. Meanwhile, Regard lingers as a mysteriously sinister driving force behind&nbsp;the&nbsp;scenes of this dark competition."The concept for the video was inspired by the 1969 Sydney Pollack film They Shoot Horses Don't They," explains Sophia Ray. "We wanted to take the themes from this cult classic and then give the video our own creative spin on them, setting it in a contemporary, perplexing, dystopian space."The video is a&nbsp;tour de force&nbsp;of creativity, wrapped in vibrant layers of choreography, post-apocalyptic styling and futuristic art direction, and emanates a minacious yet playful tone throughout. There is certainly a nod to&nbsp;Squid Game&nbsp;in there too.&nbsp;"It was such a pleasure collaborating with Olly again - as always - and really fun getting the opportunity to work on set with Regard," Ray continues.&nbsp;"It was great to showcase two totally different characters in the video when it came to both artists' involvement in the narrative. It was a labour of love from the whole team to bring this one together - and I am so grateful for the team's hard work."[imgtoken data:1][imgtoken data:2]

United Kingdom

Ash Halliburton

Jade Denne

Kiera Liberati

Letizia Maria Allodi

Nick Royal

Sophia Ray

Ayomide Alli

Mouthpiece

Partizan Darkroom

Kat Cattaneo

Hélio Ribeiro

Nikita Popkov

Mayling Wong

Aidan Robert Brooks

Beau Pritchard James

Karl Hui

Nina Mangold

Max Roach

Meshach Henry

Coco Hirani

Ryo Narushima

Joe Brooks

Sam Allen

Richard Fearon

Black Kite Studios

Immersefx

Ministry of Sound

Regard ft Years And Years 'Hallucination' by Sophia Ray

Regard-Ft-Years-And-Years--'Hallucination-'-by-Sophia-Ray

Sophia Ray has directed the music video for Sigrid’s Burning Bridges, in which the Norwegian pop star takes extraordinary steps&nbsp;to break out of the twilight zone of a failed relationship.Stuck in an urban world of hyperreal drabness, with a boy she longer wants to be with, Sigrid breaks the metaphorical barriers she faces by&nbsp;smashing&nbsp;through physical ones - she actually runs through walls; crashing through&nbsp;from city to forest, and back again.It's a&nbsp;great vehicle&nbsp;for Sigrid's spirited personality and her natural athleticism - and arguably her best acting performance in a video. It's also a departure for Sophia Ray, who brings a more Scandi-influenced aesthetic to this than her other, more&nbsp;colourful pop work - there's even a nod to Swedish auteur Roy Andersson in there.[imgtoken data:1]&nbsp; &nbsp;The director, her producer Mayling Wong and DoP Carlos Feher filmed the video in Bulgaria with a local crew, including&nbsp;young art director&nbsp;Lyubika Georgieva - who created the walls that Sigrid could really run through..."It was fun to make this video," Sigrid has commented.&nbsp;"It’s a very emotional song so of course we needed a video that reflected that energy with running, dancing, and chasing. It was the first time I did some light acting which was very exciting and definitely something I want to do more."

Jordan Markov

Post Producer

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2022 (1)

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