Troy Roscoe directs a stripped-back yet hugely captivating promo for Potter Payper. Shot at night with a backdrop of neon shopfronts, the video features a tireless performance from Payper, whilst different characters play out their day-to-day routines. The approach works like a charm on this project, with the three minute runtime passing by like a bright spark, never feeling stale or tired."Simplicity is key in this one," Rocoe explains. "I think sometimes as creatives we overthink our ideas, trying to constantly improve on what’s already out there or to come up with something that’s not been done. But sometimes you have to reign it in and realise less is more."Shot in what was actually three takes, this one-take form visual sees Potter Payper in a dystopian-lit corner shop location, as the world around him evolves, whilst he performs in a nonchalant manner undisturbed by anything around him. Potter smashed this and took direction super well, which enabled us to shoot all of this within two hours!"I'm definitely going to get into more one-take content - or even just more tripod shots as not everything has to have crazy movement."

Max McLachlan helps introduce the world to the new Birdy, in this captivating promo for Raincatchers. The video depicts Birdy as a giant, helping her younger self (played by Eleanor Hockley) navigate a world of corporate monotony and oppressive rules, blending semi-autobiographic lyrics with dark fantasy aesthetics. "Birdy is not a kid anymore," says McLachlan. "The world has known her since she was barely a teenager. She wanted a music video that would shed the dainty image of her as a naive child, but address the years of youth lost having to play grown-up in the industry."What better way to show how much she’s grown than to make her a giant?"Birdy drops down a miniature scale model of the office environment to the young girl, empowering her to see herself from a new vantage point, and gather the courage to break free and blaze her own path - whilst seeing life in a more playful way, as the child she is. The desaturated, near-dystopian aesthetic perfectly suits the narrative concept, and it's packed full of absorbing, emotional iconography.

Bertil Vorre directs a charmingly surreal promo for Mads Langer, that was nominated at this year's UK Music Video Awards in the Best Pop Video - Newcomer category. Written for a Danish music television show where an artist is asked to write a song to Denmark, Ukendt Land is a song about looking up and finding light in dark times—as well as accepting that any light will always come with darkness.Taking place within an absurd (yet strangely familiar) dystopian Denmark, the video follows a man lost in life, who takes steps to find meaning and catharsis. Boasting ingenious production design from Martin Johannsen of Van Horn alongside striking VFX work from Onki VFX, the video is a dazzling spectacle, and great fun to watch.Just don't attempt any of these stunts at home kids.

It's a dance to the death in Sophia Ray's blinding promo for Regard, featuring Olly Alexander of Years And Years. The video places Olly as an apprehensive contestant at the centre of a dance marathon, where he has to sweat, pant, dive and dance his way to an exhausted victory - all driven by Meshach Henry's trailblazing choreography. Meanwhile, Regard lingers as a mysteriously sinister driving force behind the scenes of this dark competition."The concept for the video was inspired by the 1969 Sydney Pollack film They Shoot Horses Don't They," explains Sophia Ray. "We wanted to take the themes from this cult classic and then give the video our own creative spin on them, setting it in a contemporary, perplexing, dystopian space."The video is a tour de force of creativity, wrapped in vibrant layers of choreography, post-apocalyptic styling and futuristic art direction, and emanates a minacious yet playful tone throughout. There is certainly a nod to Squid Game in there too. "It was such a pleasure collaborating with Olly again - as always - and really fun getting the opportunity to work on set with Regard," Ray continues. "It was great to showcase two totally different characters in the video when it came to both artists' involvement in the narrative. It was a labour of love from the whole team to bring this one together - and I am so grateful for the team's hard work."