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Paloma Faith 'Gold' by David Wilson

Rob Ulitski - 2nd Nov 2020

If you need something uplifting right now, look no further. Paloma Faith and director David Wilson lament the gentrification of London in brilliantly feisty fashion, in the wonderful promo for Gold. 

Decked out in a trademark whimsical dress and radiating heaps of energy, Paloma skips and dances down an East London market and into a building site, dangling from an excavator, kicking down doors, and just having a riotous time with some of her fellow, equally colourful residents. 

Paloma is magnetic as always, the supporting cast - all dancers in the Theo Adams Company - are great too, and DoP David Foulkes matches her energy in sweeping crane shots and fluid camera movement. It all adds up to sheer entertainment. Absolutely marvellously fabulous.

DAVID WILSON: 

This video is a statement, told through a Paloma-lens, about the real Gold of East London.

"Hackney, East London, has been gentrified beyond belief over the last fifteen years. Like many areas of world cities, gentrification of a previously rough and poor neighbourhood has been tearing apart the communities. Pricing long-established businesses out of the area, and born and bred families out of their homes.

"Hackney is also home to myself and Paloma - although Paloma’s much more Hackney than me, having lived here her entire life. With property getting more expensive by the minute, this video is a statement, told through a fantastical Paloma-lens, about the real Gold of East London; the people that live in here, the community, and camaraderie.”

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Rob Ulitski - 2nd Nov 2020

Tags

  • Director's notes
  • Pick of the Day
  • Performance
  • Hackney
  • Gentrification

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Credits

Production/Creative

Director
Producer
Kate Brady
Production Company
Executive Producer
Natalie Arnett
Production Manager
1st AD
Ben Glickman

Camera

Director of Photography
David Foulkes
Focus Puller
Kate Eccarius
2nd AC
James Malamatinis
Steadicam
Charlie Rizek

Lighting/Grip

Gaffer
Alex Gibbins

Art

Art Director
Liz El-kadhi

Casting

Lead actor
Josh Glanc

Editorial

Editor
Meg Thorne
Editing company
Cut+Run

Grading

Colourist
Richard Fearon

VFX

VFX
Black Kite Studios
Post production company
Black Kite Studios
Post Producer
Tamara Mennell

Agent

Director's Representation

Commission

Commissioner
Michael Lewin
Label
Sony Music

Misc

Creative Director
Theo Adams

Other credits

PAs

Rachel Bashford, Melissa Roberts

2nd AD

Gabriel O'donohoe

DIT

Liam Lintonbon

Electricians

George Bentley, Craig Palmer

Rigger

Geoffrey Petherick

Key Grip / Crane Op

Neil Beardsley

Grip

Gary Norman

Grip Assist

Ed Livsey

Ronin Op

Callum Tunmore

Art Assistant

Harry Beedle

SPX

Andy Adam, Alex Bastin

Audio Playback

Charlotte Homeshaw

Stunt Coordinator

Gary Arthurs

Stunt Double

Heather Phillips

Stunt Rigger

Simon Whyman

Runners

Ali Copland, Alice Cartlet, Sonny Mcmillan

Nails

Imarni

Styling Assistant

Alicia Aparicio

Hair Assistant

Declan Sheils

Performers Groomer

Shamirah Sairally

VFX Shoot Supervisor

Hugo Saunders

VFX Lead

Jack Stone

Sound Design

Tom Pugh @ Grand Central

PERFORMANCE

Theo Adams Company

TAC Artistic Director

Theo Adams

TAC Associate Director

Jordan Hunt

T.A.C. Performers

Sophia Brown, Harrison Claxton, Valerie Ebuwa, Meshach Henry, Monique Jonas, Theo Tj Lowe, Takeshi Matsumoto, Nando Messias, Sarah Moore & Masumi Saito

Singers

Janelle Martin-Cousins, Nym & Baby Sol

Rob Ulitski - 2nd Nov 2020

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