Rob Ulitski - 2nd Nov 2020

If you need something uplifting right now, look no further. Paloma Faith and director David Wilson lament the gentrification of London in brilliantly feisty fashion, in the wonderful promo for Gold. 

Decked out in a trademark whimsical dress and radiating heaps of energy, Paloma skips and dances down an East London market and into a building site, dangling from an excavator, kicking down doors, and just having a riotous time with some of her fellow, equally colourful residents. 

Paloma is magnetic as always, the supporting cast - all dancers in the Theo Adams Company - are great too, and DoP David Foulkes matches her energy in sweeping crane shots and fluid camera movement. It all adds up to sheer entertainment. Absolutely marvellously fabulous.


This video is a statement, told through a Paloma-lens, about the real Gold of East London.

"Hackney, East London, has been gentrified beyond belief over the last fifteen years. Like many areas of world cities, gentrification of a previously rough and poor neighbourhood has been tearing apart the communities. Pricing long-established businesses out of the area, and born and bred families out of their homes.

"Hackney is also home to myself and Paloma - although Paloma’s much more Hackney than me, having lived here her entire life. With property getting more expensive by the minute, this video is a statement, told through a fantastical Paloma-lens, about the real Gold of East London; the people that live in here, the community, and camaraderie.”

PRO Credits


DirectorDavid Wilson
ProducerKate Brady
Production CompanyRiff Raff Films
Creative DirectorTheo Adams
Executive ProducerNatalie Arnett
Production ManagerNatalie Steiner
1st ADBen Glickman
Director of PhotographyDavid Foulkes
Focus PullerKate Eccarius
2nd ACJames Malamatinis
SteadicamCharlie Rizek
GafferAlex Gibbins
Art DirectorLiz El-kadhi
WardrobeNick Royal
WardrobePhoebe Arnold
HairEamonn Hughes
Make-upLan Nguyen-Grealis
EditorMeg Thorne
Editing companyCut+Run
ColouristRichard Fearon
Post production companyBlack Kite Studios
Post ProducerTamara Mennell
VFXBlack Kite Studios
Lead actorJosh Glanc
Director's RepresentationHands London
CommissionerMichael Lewin
LabelSony Music
Other creditsPAs: Rachel Bashford, Melissa Roberts 2nd AD: Gabriel O'donohoe DIT: Liam Lintonbon Electricians: George Bentley, Craig Palmer Rigger: Geoffrey Petherick Key Grip / Crane Op: Neil Beardsley Grip: Gary Norman Grip Assist: Ed Livsey Ronin Op: Callum Tunmore Art Assistant: Harry Beedle SPX: Andy Adam, Alex Bastin Audio Playback: Charlotte Homeshaw Stunt Coordinator: Gary Arthurs Stunt Double: Heather Phillips Stunt Rigger: Simon Whyman Runners: Ali Copland, Alice Cartlet, Sonny Mcmillan Nails: Imarni Styling Assistant: Alicia Aparicio Hair Assistant: Declan Sheils Performers Groomer: Shamirah Sairally VFX Shoot Supervisor: Hugo Saunders VFX Lead: Jack Stone Sound Design: Tom Pugh @ Grand Central PERFORMANCE: Theo Adams Company TAC Artistic Director: Theo Adams TAC Associate Director: Jordan Hunt T.A.C. Performers: Sophia Brown, Harrison Claxton, Valerie Ebuwa, Meshach Henry, Monique Jonas, Theo Tj Lowe, Takeshi Matsumoto, Nando Messias, Sarah Moore & Masumi Saito Singers: Janelle Martin-Cousins, Nym & Baby Sol

Rob Ulitski - 2nd Nov 2020

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