Performance director

Theo Adams

Following the glamorous promo for <a href="https://www.promonews.tv/videos/2023/03/01/jessie-ware-pearls-sophie-muller-theo-adams/80564">Pearls,&nbsp;</a>Sophie Muller and Theo Adams reunite with Jessie Ware, this time with Róisín Murphy along for the ride, for the Freak Me Now video - and it's a hoot.&nbsp;Featuring a feverish blend of disco aesthetics and hypnotic editing, the video sees the two artists in their element, bringing a sense of theatrical splendour to the performance vignettes.&nbsp;And by the sounds of it, as they talk about their collab below, Jessie and&nbsp;Róisín had lots of fun on the shoot.It's a vibrant mash-up of colour and patterns - bringing the vid for Deee-Lite's classic Groove Is In The Heart to mind - with an unabashed sense of fun and playfulness to boot.[imgtoken data:1]<blockquote>We had mad fun dressing up on the day of the video. It was fashion chaos!!</blockquote>“It is a huge honour to have the queen of disco, Róisín Murphy on Freak Me Now,"&nbsp;Jessie Ware has commented. "I messaged her hoping she may think about doing a collab with me and before I knew it, she’d gone straight into the studio and recorded all her vocals for the track and sent them over to us. I have admired her work for so many years and respect her so much. To have her on one of the most fun tracks on That! Feels Good! Is amazing."I still can’t quite believe we are on a track together and have done a bonkers video together. She is graceful, she is generous, she is pioneering, she is Róisín Murphy and she is on Freak Me Now!” And Róisín Murphy has added: “Jessie is just brilliant, a super talented songwriter and an amazing singer. She’s truly beautiful but she’s also very funny and never takes herself too seriously. We’ve been talking about working together for a while. When she sent me ‘Freak Me Now’ I just adored it and felt it was perfectly right for me to be on the song."We had mad fun dressing up on the day of the video. It was fashion chaos!! Like a high class jumble sale, behind the scenes. We laughed at our ridiculousness and we were very silly all day! Just love her and loved everything about working with her.“

United Kingdom

Lola Chatterton

Sophie Muller

Chris Murdoch

Prettybird

Ailsa Robertson

Joe Sherno

Thomas English

Juliette Larthe

Josey Jacobs

Andy Hill

Aaron Champion

Ross Kwan

Eamonn Hughes

Francesca Thompson

Andrew Gallimore

Gwen Ghelid

Time Based Arts

Ross McDowell

EMI Records

Electric Theatre Collective

Lee Sharrock

Ruth Wardell

Disco

Jessie Ware ft Róisín Murphy 'Freak Me Now' by Sophie Muller & Theo Adams

Jessie Ware, Róisín Murphy - Freak Me Now (Official Music Video)

Sophie Muller and Theo Adams give Jessie Ware a touch of Old Hollywood glamour and add a modern twist for Pearls - the first release from the singer's upcoming new album.With an unapologetic sense of fun and frothiness, Jessie finds herself in an all-white boudoir worthy of a Fred Astaire and Ginger Rogers 30s musical. Meanwhile, her backing - and her destiny - comes in the form of a sassy girl group situated under a giant&nbsp;moon - the Pearlites.It is a joyous setting for a triumphant return with Pearls - a modern take on the disco classics of Chaka Khan, Gloria Gaynor and others. It's a blast.

Fiona Bamford Phillips

Chris Kelly

Robbie Ryan

Connor Hutton

Rory Power

Jay Jaramillo Gomez

Leo Olesker

Alison Dominitz

Nancy Brown

Chloe Grace Press

Phoebe Walters

Patrick Wilson

Masumi Saito

Meshach Henry

Joseph Bicknell

Company 3

Cassidy Conway

Jessie Ware 'Pearls' by Sophie Muller & Theo Adams

Jessie Ware - Pearls

Sophie Muller and Theo Adams co-direct an impassioned performance promo for US artist Benson Boone.&nbsp;We see Boone sat in a desolate, cold bedroom set, pensive and alone, whilst the camera floats around him. At the chorus, his body whips up into a zero-gravity atmosphere, before he escapes to a new location, breaking free of his metaphorical prison.&nbsp;[imgtoken data:1]Extending their collaborations on the recent Kylie Minogue videos -&nbsp;including&nbsp;<a href="https://www.promonews.tv/videos/2021/11/18/kylie-minogue-jessie-ware-kiss-life-sophie-muller/73851" target="_blank">Kiss Of Life</a>&nbsp;-&nbsp;this sees Sophie Muller sharing directing credits with Theo Adams for the first time, and it is another beautifully&nbsp;executed project, superbly shot by Joel Honeywell.It's also a great showcase for the charismatic,&nbsp;athletic Benson&nbsp;Boone. He gives a terrific, emotional&nbsp;performance&nbsp; - including just the right amount of dancing in the rain.&nbsp;&nbsp;

Tom Davis Dunn

Carla Thomas

Reuben Esser

Norman Wonderly

Romaine Foster

Joel Honeywell

Muriel Narh

Daniel Castro Garcia

Jay Gomez

Matt Mccabe

Vis Sopjani

Angela Garcia

Deniz Yildiz

Louise Tse

Charli Avery

Okay Studio

Warner Records

Benson Boone 'Better Alone' by Sophie Muller & Theo Adams

Benson-Boone-'Better-Alone'-by-Sophie-Muller-&-Theo-Adams

Hold on to your horses as two disco divas unite on the dancefloor - via&nbsp;the magic of music video - as Kylie gets together with none other than Gloria Gaynor, of I Will Survive fame, in Sophie Muller's dazzling video for Can't Stop Writing Songs About You.&nbsp;On a glittering runway, it's vintage disco vibes as we see Kylie and her crew strut their stuff under scintillating lights, with a lo-fi aesthetic that looks ripped straight from the clubkid era.&nbsp;[imgtoken data:1]Gaynor appears in a separate performance vignette, backdropped by the night sky and overlaid with hypnotising effects and soft pastel silhouettes - which feels reminiscent of another iconic Muller video, for <a href="https://youtu.be/kRpZJ9EgJho?t=120">No Doubt's Simple Kind Of Life.&nbsp;</a>And&nbsp;its&nbsp;art directed by her longtime collaborator, production designer Alison Dominitz.&nbsp;&nbsp;Once again Sophie has also teamed&nbsp;with Theo Adams, whose company of performers provides&nbsp;Kylie's world with that extra pinch of pizzazz, and the result is&nbsp;a powerhouse visual for an irresistable track, pairing&nbsp;very nicely with previous Muller-Minogue videos for her other collabs on the new version of her&nbsp;Disco album - with Olly of Years &amp; Years on <a href="https://www.promonews.tv/videos/2021/10/12/kylie-and-years-years-second-midnight%E2%80%99-sophie-muller/73271" target="_blank">A Second To Midnight</a>, and with Jessie Ware on <a href="https://www.promonews.tv/videos/2021/11/18/kylie-minogue-jessie-ware-kiss-life-sophie-muller/73851">the telenovela-style Kiss Of Life.</a>&nbsp;[imgtoken data:2]

Ed Marler

Faye Purcell

Alex Cullen

Franklin Dow

Poppy Ashton

Andrea Gruioniu

Holly Smyth

Christian Vermaak

Kylie Minogue & Gloria Gaynor 'Can't Stop Writing Songs About You' by Sophie Muller

Kylie-Minogue-X-Gloria-Gaynor-'Can't-Stop-Writing-Songs-About-You-'-by-Sophie-Muller

Rodrigo Inada directs Put It On Your Face!! - an all-singing, all-dancing extravaganza created for Swedish lifestyle brand&nbsp;Byredo andVogue Italia,&nbsp;with original music by Danny Harle and Isamaya Ffrench.Featuring Ffrench with members of the&nbsp;Theo Adams Company - with Adams acting as performance director -&nbsp;this&nbsp;centres around the power of makeup, in particular the new line of makeup that Ffrench has developed with Byredo.&nbsp;Highly theatrical and dripping with slick styling and, of course,&nbsp;flawless makeup by Ffrench herself, the fashion film blends a number of different aesthetics and an eccentric sense of anachronism, to create something daring, original and collaborative.&nbsp;

Rodrigo Inada

Luke Goodrich

Montgomery Smith

Peter Bishop

Alice Kirkpatrick

Matthew Josephs

Ali Pirzadeh

Isamaya Frrench

Mah Ferraz

Cut + Run La

Luke Morrison

Experimental

Theatrical

Isamaya Ffrench X Danny Harle 'Put It On Your Face!!' by Rodrigo Inada

Isamaya-Ffrench-X-Danny-Harle-'Put-It-On-Your-Face!!'-by-Rodrigo-Inada

A group of schoolchildren create their own ABBA homage in Sophie Muller's touching seasonal promo for Little Things.&nbsp;The track&nbsp;is a gentle reflection on the joy of Christmas morning and family time around this special time of year, and the proceeds from CD sales are going&nbsp;to Unicef&nbsp;to help&nbsp;support the&nbsp;Global Child Protection Fund.&nbsp;In the video, we see a dedicated and ambitious group of school-age children, many of whom in real life are close to (or even related to!) the creative team behind the groundbreaking Voyage concerts.[imgtoken data:1]This next generation of geniuses are inspired to create an ABBA Voyage ‘Christmas Special’, and embark with irrepressible enthusiasm on the enterprise of motion capture, choreography, costume design, stage lighting and band rehearsals, culminating with the arrival of parents and family members, to watch a convincing performance by the re-imagined ‘ABBA’, as the track draws to a close.&nbsp;Evoking a sense of traditional Christmas wonder, it's a charming concept and a perfect accompaniment to the group's iconic comeback.&nbsp;

Kharmel Cochrane

Jess Horne

Alex Hudson

Noah Furrer

Siobhan Dillon

Claire Moore

Joe Brooks

Tara Sadeghi

Juan Sanchez Minotta

Andreea Gruioniu

Sarah Frasson

Svana Gisla

Ludvig Andersson

ABBA 'Little Things' by Sophie Muller

ABBA - Little Things

Sparks fly and chaos reigns when Kylie comes to Jessie Ware's restaurant, in Sophie Muller's brilliant Telenovella-style video for Kiss Of Life.&nbsp;Kylie plays a mysterious dinner guest, secretly a critic out to deliver the verdict on the place&nbsp;run by the indominable Jessie, among an outrageously larger-than-life bunch of&nbsp;fellow diners. The mini-dramas of the women's rivalry plays out like an '80s Latin soap opera, with further nods to early Almodovar, and a bit of silent comedy for good measure - plus a cast from a Fellini movie&nbsp;-&nbsp;shot on authentic video camera equipment from the period, for that genuine oversaturated look. Phew.[imgtoken data:1]Muller's latest video for&nbsp;Kylie is also her second collaboration with creative director and performance director&nbsp;Theo Adams, after the Kylie and Years &amp; Years video for A Second To Midnight, and together they have a devised this delicious scenario in which both Kylie and Jessie play their parts - and perform the song - with suitable relish. In fact, could this&nbsp;be Kylie's first role in a soap since leaving Neighbours...?Adams says of collaborating on the music video with Muller: “It all happened quite organically between us both sitting at her kitchen table cackling away coming up with this fever dream of chaos!"Adams was responsible for recruiting the&nbsp;amazing cast of performers in the video, including&nbsp;nightlife royalty Princess Julia, among others. They are&nbsp;indeed the&nbsp;Theo Adams Company, and they play such a crucial role in bringing effervescent chaos to proceedings -&nbsp;shot in a real&nbsp;Italian restaurant in London's Covent Garden,&nbsp;the garishly maximalist Ave Mario's.[imgtoken data:2]As a result of the location choice, the whole video was shot overnight, when the restaurant was closed. And the&nbsp;shoot itself was undertaken rather like an episode of an 80s Telenovella, as Sophie Muller explains.&nbsp;“The video was all shot on an 80’s news camera - the ikegami 79D three-tube 1980’s colour portable - at a hair raising speed," she says. "And considering the hellishly late night/early morning hours of the shoot, everyone contributed their finest performances.”Apart from the necessary element of chaos - which was possibly quite easy to achieve - the whole&nbsp;kaboodle plays to the artists' strengths. The food connection works for Jessie Ware (cookery writer and podcaster as well as consummate soul singer) and the outrageously camp scenario obviously fits the&nbsp;Kylie iconography&nbsp;like a glove.&nbsp;But not only is this arguably the campiest video she's ever done, she looks utterly iconic in this. And she is funny.&nbsp;[imgtoken data:3]As has been <a href="https://www.wmagazine.com/culture/kylie-minogue-jessie-ware-kiss-of-life-fashion" target="_blank">pointed out elsewhere</a>, the video is also a haute couture spectacle - with the leading ladies decked out in Saint Laurent and Valentino&nbsp;- and this certainly involved a larger than normal&nbsp;glam squad. And it culminates with a rare music video monologue from Kylie, who reads out her five-star review of the restaurant as she types it up on an old typewriter. Well, she's tapping the keys anyway...It's so good. And after this, apparently there's a Kylie collab with disco queen Gloria Gaynor to look forward to...

Harry Buck

Andrew Morrow

Francesca Brazzo

Anete Salinieka

Kylie Minogue & Jessie Ware 'Kiss Of Life' by Sophie Muller

Kylie Minogue & Jessie Ware - Kiss of Life (Official Video)

Sophie Muller directs the glistening&nbsp;performance video for Kylie’s A Second to Midnight,&nbsp;featuring Years &amp; Years - aka Olly Alexander - and some 'wait, what...?' moments of role-reversal between the two performers.Shot in London's historic Collins' Music Hall, the concept sees the leopard print-clad duo dance around under a spotlight, briefly switching roles - with the clever application of 'hair swap'&nbsp;technology&nbsp;- while the accompanying dancers also 'become' Kylie and Ollie with their use of face masks.&nbsp;&nbsp;Muller collaborated with Theo Adams, in the role of&nbsp;performance director&nbsp;on the song-and-dance routine executed by the pop stars. The results&nbsp;exudes that sense of pure joy that is the hallmark of any great Kylie video, and a complete&nbsp;delight to watch.PRETTYBIRD UK co-founder Juliette Larthe says:&nbsp;"The insanely wonderful pairing of the maverick alchemists of vision and movement, the geniuses&nbsp;of vespertine delights - Sophie Muller and Theo Adams - repeatedly inculcate the aureate of their crafts individually, and now together for the first time with Kylie and Olly. The result is epic-ness of the most MAJORNESS and we utterly love it."

Callum Toms

Naomi Hancock

Kylie And Years & Years 'A Second To Midnight’ by Sophie Muller

Kylie-And-Years-&-Years--''a-Second-To-Midnight’-'-by-Sophie-Muller

Yousef and Paloma Faith join forces in this modern twist on the&nbsp;Frankenstein story, in the video for Monster.&nbsp;Following the release of her BBC documentary&nbsp;Paloma Faith: As I Am,&nbsp;the fan-favourite single gets a vintage-inspired visual. Directed by Yousef with creative direction from long-time friend and collaborator Theo Adams, it takes the idea of the Monster head-on, by offering a new feminist take on Frankenstein with melodramatic Giallo&nbsp;and Bollywood stylistic influences.&nbsp;Though Faith is noticeably absent from the video, the concept is carried spectacularly by each of the performers, as well as Yousef's masterful use of cinematic language and mix of traditional and contemporary elements, to create something fresh and exciting.[imgtoken data:1]Featuring mesmerising VFX work at the climax - a given, considering the director's skillset - the video is left hanging on the question, who is the Monster? The women, the monster at the end, or the doctor himself?&nbsp;“The doctor represents society in general, showing how women are silenced, manipulated physically and mentally and then cast aside like they're nothing," comments Yousef. "Relating to the music industry which Paloma's lyrics are about, it shows how artists are churned out, disrespected and disregarded.[imgtoken data:2]"The aesthetic of the video is heavily inspired by the Italian horror genre epitomised by Giallo and Dario Argento’s supernatural horrors&nbsp;Suspiria&nbsp;(1977) and&nbsp;Inferno&nbsp;(1980), as well as vintage Frankenstein films like James Whale’s&nbsp;Frankenstein&nbsp;(1931).”Paloma Faith confirms that the inspiration for the song was personal. "Monsters is about my relationship with the music industry. and my career as a whole," she has commented.[imgtoken data:3]&nbsp;"There's this weird sense of feeling that women in the industry have a shelf life. With the video for Monster myself and Yousef wanted to reflect how society in general treats women whether it's physically or mentally. The male figure in this video decides and discards his pound of flesh.”Prettybird executive Producer Chris Murdoch commented: “This was a very special project for us. The combined creative geniuses of Yousef and Theo Adams working together to create pure magic. As well as representing Yousef at Prettybird, we also have Theo on our roster as a Creative Director. This collaboration with Paloma on Monster&nbsp;was the perfect platform to combine their powers.”[imgtoken data:4]

Yousef

Jake River Parker

Sam Roffey

Adric Watson

Jon England

Sammy Johnson

Peter Gregory

Katie South

Georgie Bee

Alex Glover

Charles Gamble

John O’Riordan

Darri Thorsteinsson

Shivam Solanki

Michael Lewin

Sony Music

Paloma Faith 'Monster' by Yousef 

Paloma Faith - Monster (Official Video)

If you need something uplifting right now,&nbsp;look no further. Paloma Faith and director David Wilson lament the gentrification of London in brilliantly feisty fashion,&nbsp;in the wonderful&nbsp;promo for Gold.&nbsp;Decked out in a trademark whimsical dress and radiating heaps of&nbsp;energy, Paloma skips and dances down an East London market and into a building site, dangling from an excavator, kicking down doors, and just having a riotous time with some of her fellow, equally colourful&nbsp;residents.&nbsp;Paloma is magnetic as always, the supporting cast - all dancers in the Theo Adams Company - are great too, and DoP&nbsp;David Foulkes matches her energy in sweeping crane shots and fluid camera movement. It all adds up to sheer entertainment. Absolutely marvellously fabulous.[imgtoken data:1]

David Wilson

Kate Brady

Riff Raff Films

Natalie Arnett

Natalie Steiner

Ben Glickman

David Foulkes

Kate Eccarius

James Malamatinis

Alex Gibbins

Liz El-kadhi

Nick Royal

Phoebe Arnold

Lan Nguyen-Grealis

Meg Thorne

Cut+Run

Richard Fearon

Black Kite Studios

Tamara Mennell

Josh Glanc

Hands 

Charlie Rizek

Paloma Faith 'Gold' by David Wilson

Paloma Faith - Gold (Official Video)

FKA Twigs self-directs this beguiling (and unexpectedly relatable) video for Home With You, a French Exit anthem in which the singer and her friends escape London in the dead of night.When you encounter an artist as distinctive as FKA Twigs, it’s easy to overlook the variety on offer in their output&nbsp;-&nbsp;to imagine each new project as just a small piece of a singular body of work. Over the past seven years, Twigs has developed a very specific mythology, a subversive blend of humanity, warmth and discomfort - encompassed in several key motifs. In a handful of FKA Twigs videos, you can be sure that dance will feature, landscapes will distort, forms will collapse, and inevitably, water will pour.&nbsp;These videos are often so impressive, you can immerse yourself completely in their spectacle without questioning their meaning or motivation. In Andrew Thomas Huang’s video for Cellophane, Twigs climbs a golden pole, attacks a skeletal doppelgänger with her platform shoe, and tumbles into a womb-like mound of red mud. She is then covered in said mud by a pair of masked older women. Who hasn’t been there, right? The narrative is incredibly moving, but at&nbsp;a gut frequency that is difficult to describe. Twigs’ preference for instinctive self-expression pays off.The video for Home With You marks something of a departure, in that it is so direct. Without letting go of her trademark abstractions, Twigs settles on an everyday, low-stakes sensation. Specifically, the urge to get the hell out of Stoke Newington and go home. The video is a kind of triptych, following the singer from the basement of Bar-A-Bar on Kingsland, out to the suburbs in a car with her dancer entourage, and into a smothering, Midsommar-esque community in the countryside.&nbsp;The car sequence, in particular, is a standout in the artist’s oeuvre. The choreography by Twigs and Theo TJ Lowe viscerally captures the complexity of escape. All the excitement, affection and trepidation that accompanies a long journey home. This&nbsp;knotty&nbsp;dynamic between different sensations is at the heart of FKA Twigs’ work, and grounded in the reality, it finds a salient expression in this video.

FKA Twigs

Tabetha Glass-Jackman

Object & Animal

Morgan Clement

Jack Meredith

Rina Yang

Zach Apo-tsang

Virginie Moreira

Kabuki

Jamie Foord

Rock Paper Scissors

Lewis Crossfield

Lewis Saunders

Young Turks

Theo TJ Lowe

Choral

Electronica

FKA Twigs 'Home With You' by FKA Twigs

Fka-Twigs-'Home-With-You'-by-Fka-Twigs

FKA Twigs presents a surprising but nonetheless dazzling performance of her new song Cellophane.No dancing here, but twigs performing the song on piano, among the Restoration masterpieces of the&nbsp;The Wallace Collection, London.&nbsp;

Theo Adams

Performance director

Videos featuring Theo Adams

2023 (2)

2022 (3)

2021 (4)

2020 (1)

2019 (2)

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