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Chaka Khan 'Like Sugar' by Kim Gehrig

Promonews - 27th June 2018

Chaka Khan is back! The Queen of Funk and multiple Grammy winner returns with Like Sugar, a complete funk sugar-rush of a track produced by Switch. And as a result, top commercials director Kim Gehrig has been lured back to music, for this brilliant, gif or loop-inspired video.

Like the great dance videos of the late ‘90s and early 2000s, Gehrig’s video is a simple but deceptively clever idea that’s been expertly executed with the help of the Parisian choreography duo I Could Never Be A Dancer and superstar stylist Vanessa Coyle.

In a contemporary twist, however, it depicts a succession of characters whose dance moves are looped - reflecting the rhythm track but with a visual glitch-in-the-matrix. They’re gradually layered together into an increasingly surreal mix of manic energy, gif-like dance moves and vibrant colours.
 

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Promonews - 27th June 2018

Tags

  • Choreography
  • Performance
  • Funk
  • Soul
  • Loop

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Credits

Production/Creative

Director
Kim Gehrig
Producer
James Waters
Production Company
Executive Producer
Saskia Whinney
Production Manager
Maddy Perkins

Camera

Director of Photography
Deepa Keshvala

Art

Production designer
Francesca Di Mottola

Wardrobe

Costume designer
Vanessa Coyle

Choreography

Choreographer
Olivier Casamayou

Editorial

Editor
Fouad Gaber
Editing company
Trim Editing

Grading

Colourist
Simon Bourne
Colour grade company
Framestore

VFX

Post production company
Framestore
Post Producer
Josh King

Commission

Commissioner
Ailsa Robertson
Label
Island Records

Misc

Production Assistant
Liz Rufai
Location Manager
Kim Fenton

Promonews - 27th June 2018

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