Chaka Khan 'Like Sugar' by Kim Gehrig
Chaka Khan is back! The Queen of Funk and multiple Grammy winner returns with Like Sugar, a complete funk sugar-rush of a track produced by Switch. And as a result, top commercials director Kim Gehrig has been lured back to music, for this brilliant, gif or loop-inspired video.
Like the great dance videos of the late ‘90s and early 2000s, Gehrig’s video is a simple but deceptively clever idea that’s been expertly executed with the help of the Parisian choreography duo I Could Never Be A Dancer and superstar stylist Vanessa Coyle.
In a contemporary twist, however, it depicts a succession of characters whose dance moves are looped - reflecting the rhythm track but with a visual glitch-in-the-matrix. They’re gradually layered together into an increasingly surreal mix of manic energy, gif-like dance moves and vibrant colours.
|Executive Producer||Saskia Whinney|
|Production Manager||Maddy Perkins|
|Production Assistant||Liz Rufai|
|Director of Photography||Deepa Keshvala|
|Production designer||Francesca Di Mottola|
|Costume designer||Vanessa Coyle|
|Editing company||Trim Editing|
|Post Producer||Josh King|
|Post production company||Framestore|
|Location Manager||Kim Fenton|
The post production required to create Alison's road movie environment - done at Moving Picture Company - has meant its been a long road to completing the vid too, which Alison referred to in the …
Kim leaves Academy Films where, after working as an ad agency creative at Mother, she launched her directing career with music videos for the likes of Gomez, Architecture In Helsinki and more, …
The fans filmed the Noisettes playing in a disused swimming pool in East London - each one with a Nokia - and in effect became both the cast and crew. Now anyone can make their own version of the …
After scooping prestigious Cannes Lions this year for Viva La Vulva, her music video-like ad for Libresse, Kim Gehrig makes a rare return to music videos proper for Alabama Shakes' singer …
Caviar have announced the addition of acclaimed Mexican/Spanish directing duo Los Pérez to their …
2020 Grammy Award nominees have been announced, ahead of the show itself to be held …
Jamie Gyngell has won this year's Homespun Yarns short film competition with his film 4x6, …
Homespun Yarns 2019 screening night takes place at Ministry of Sound this evening (Thursday, …
Luke Monaghan, whose music video credits include acclaimed videos for Sam Smith, Disclosure, A$AP …
The video for James Massiah's Natural Born Killers (Ride For Me) won Best Music Video at Energa …