Chaka Khan 'Like Sugar' by Kim Gehrig
Chaka Khan is back! The Queen of Funk and multiple Grammy winner returns with Like Sugar, a complete funk sugar-rush of a track produced by Switch. And as a result, top commercials director Kim Gehrig has been lured back to music, for this brilliant, gif or loop-inspired video.
Like the great dance videos of the late ‘90s and early 2000s, Gehrig’s video is a simple but deceptively clever idea that’s been expertly executed with the help of the Parisian choreography duo I Could Never Be A Dancer and superstar stylist Vanessa Coyle.
In a contemporary twist, however, it depicts a succession of characters whose dance moves are looped - reflecting the rhythm track but with a visual glitch-in-the-matrix. They’re gradually layered together into an increasingly surreal mix of manic energy, gif-like dance moves and vibrant colours.
|Executive Producer||Saskia Whinney|
|Production Manager||Maddy Perkins|
|Production Assistant||Liz Rufai|
|Director of Photography||Deepa Keshvala|
|Production designer||Francesca Di Mottola|
|Costume designer||Vanessa Coyle|
|Editing company||Trim Editing|
|Post Producer||Josh King|
|Post production company||Framestore|
|Location Manager||Kim Fenton|
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