Kim leaves Academy Films where, after working as an ad agency creative at Mother, she launched her directing career with music videos for the likes of Gomez, Architecture In Helsinki and more, …
Chaka Khan 'Like Sugar' by Kim Gehrig
Chaka Khan is back! The Queen of Funk and multiple Grammy winner returns with Like Sugar, a complete funk sugar-rush of a track produced by Switch. And as a result, top commercials director Kim Gehrig has been lured back to music, for this brilliant, gif or loop-inspired video.
Like the great dance videos of the late ‘90s and early 2000s, Gehrig’s video is a simple but deceptively clever idea that’s been expertly executed with the help of the Parisian choreography duo I Could Never Be A Dancer and superstar stylist Vanessa Coyle.
In a contemporary twist, however, it depicts a succession of characters whose dance moves are looped - reflecting the rhythm track but with a visual glitch-in-the-matrix. They’re gradually layered together into an increasingly surreal mix of manic energy, gif-like dance moves and vibrant colours.
|Costume designer||Vanessa Coyle|
|Executive Producer||Saskia Whinney|
|Production Manager||Maddy Perkins|
|Production Assistant||Liz Rufai|
|Director of Photography||Deepa Keshvala|
|Production designer||Francesca Di Mottola|
|Editing company||Trim Editing|
|Post Producer||Josh King|
|Post production company||Framestore|
|Location Manager||Kim Fenton|
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