David Knight - 27th July 2017

Thomas James's second video for Nothing But Thieves sees band frontman Conor Mason in a state of reflection, whilst nothing less than the end of days unfolds around him.

Shot in Kiev, and created on a similarly impressive scale as James' previous NBT video for Amsterdam, Sorry is both satisfyingly simple and detailed. A range of reactions to the imminent Apocalypse is sketched through a series of vignettes where individuals resort to anger, sex and murderous revenge, as well as family love and passive acceptance in their final hours. All the while everything revolves around Conor Mason, who walks past the ensuing chaos in a regretful, apologetic mood under a beating sun, towards his fate.       

“Sorry is about getting older and the difficulties associated with it. It’s about looking inwards and facing your demons," comments Nothing But Thieves' guitarist Joe Langridge-Brown, who penned the track. "The song hinges around a flawed individual who can’t hold down a relationship, both to the detriment of themselves and their partner.”

Thomas James adds: “The track to me felt like the last stop, a point in a relationship where you can be super honest, because it’s the end. So we took that, and exaggerated it a teeny weeny bit, and went with the end of the world. If everyone has only got a couple of hours left – you’re going to do and say exactly what you want. Whether that’s poetic human honesty, or getting dominated one last time at a sex party.”

PRO Credits


DirectorThomas James
ProducerSam Holmes
Production CompanyBlack Dog Films
Executive ProducerMartin Roker
Director of PhotographyBenjamin Wearing
CommissionerElizabeth Doolan
CommissionerDaniel Millar
LabelSony Music
Production designerAnthony Neale
Production AssistantHolly Wolfers
Production Services2332 Films
Service Co Exec ProducerSasha Chernyavsky
Service ProducerDaria Stepani
EditorJake Armstrong
Edit ProducerCarys Duffield
Editing companyMarshall Street Editors
Post production companyAbsolute Post
FlameChris Tobin
Post ProducerGeri Krasteva
Sound designMike Bovill
ColouristOisín O’Driscoll
Grade ProducerLucy Mason
Grading companyThe Mill
Other credits1st AD UA: Dima Hasanov – Production Manager UA: Andrew Naumchuk Production Assistant UA: Jenya Goyan Art Director UA: Daniel Dubrovsky – Location Manager UA: Oleg Kupstow Sony William Stevens – Label Marketing Manager Stefanie Reines - Artist Manager Antonia Vlasto - Producer

David Knight - 27th July 2017

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